ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication date, may not have migrated over. Check out our topic page for the latest mobile commerce news.

La Rinascente shows off “natural habitat” in Milan district guide – Luxury Daily

Is eyewear on course to become fashion’s next statement accessory?
Italian atelier Valentino ventured onto New York’s streets to observe consumers’ hopes and thoughts through personal testimonies.
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Luxury Daily transitions Feb. 27 to paid-subscription model
As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business.
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Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
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Swarovski to tout craft, sustainability during Hollywood’s biggest night
Precision-cut crystal maker Swarovski is bringing conscious luxury to the Oscars’ red carpet with the debut of Atelier Swarovski’s first fine-jewelry line.
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Dior hits New York’s streets to portray active fragrance
French couture house Christian Dior is painting a portrait of a “man in motion” to launch a sportier version of its Dior Homme scent.
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La Rinascente shows off “natural habitat” in Milan district guide
Italian retailer la Rinascente is demonstrating how its store fits within Milan’s fashionable fabric in an effort promoting local landmarks.
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2017 will be a strong year for real estate: LeadingRE
While the recent economic and political atmosphere is seeing serious ups and downs, real estate is poised to have a strong year, according to the chief economist of the Leading Real Estate Companies of the World.
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McLaren’s heartwarming documentary trailer hits social media
British automaker McLaren is building a strong bond with fans through a new trailer for an upcoming film depicting the life of the brand’s namesake founder.
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Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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LVMH, Barneys, Audi and AccorHotels – Live news
Luxury Daily’s live news from Feb. 22 – LVMH launches Innovation Award to give startup luxury entry point; Barneys sees more executive changes as creative director exits; Audi makes vehicles accessible to aspirational Indian audience; AccorHotels profits up 8.1pc following Fairmont Raffles acquisition.
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Gucci, Christian Louboutin, Trump and malls – News briefs
Today in luxury marketing – CEO talks: Marco Bizzarri on Gucci’s culture of change; The business: Christian Louboutin; Trump, the Russian connection and the future of ultra-luxury real estate; Mall landlords’ next act: Apartments and concerts.
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The economics of mobile retargeting
Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.
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Data is the lowest form of management
Without interpretation and application, decision-making by data leads to inefficient use of resources, wrong conclusions and poor execution.
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Why luxury brands look to affinity marketing
The luxury industry is currently experiencing fluctuation in the face of mass digitization and shifting customer attitudes.
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