Please click here to register for Luxury Daily newsletters

63pc of consumers agree luxury tastes have evolved: survey
The luxury sector is continuing to evolve with the majority of affluent consumers recognizing that the definition of luxury is not what it was five years ago, according to a new report by Martini Media.
Click here to read the entire article

Luxury hotels face geopolitical concerns with Middle East expansions
In recent months, despite political unrest, there has been a surge in hotel openings and property proposals across Middle Eastern countries from luxury hospitality brands.
Click here to read the entire article

Publishers speak to millennial readers with demographic-specific imprints
Publishers Hearst and Condé Nast are looking to strengthen their relationship with the next generation of readers through content curated for millennials.
Click here to read the entire article

Longchamp embraces art and architecture in latest campaign
French apparel and accessories label Longchamp is releasing its new spring/summer 2015 advertising campaign, using British celebrity Alexa Chung to appeal to young, fashionable consumers.
Click here to read the entire article

Lane Crawford reinterprets wardrobes for spring
Chinese department store chain Lane Crawford is introducing new collections with its Reinterpret spring/summer 2015 campaign, urging consumers to update their wardrobes before summer.
Click here to read the entire article

IWC reveals secret mobile game through social media
Swiss watchmaker IWC Schaffhausen is directing traffic to its mobile site with a hidden game that encourages consumers to compete against friends and family through social media.
Click here to read the entire article

Hennessy bottles its legacy in user-generated time “barrel” for 250th anniversary
LVMH-owned cognac maker Hennessy is taking on a theme of transmission for its 250th anniversary as it looks toward future endeavours.
Click here to read the entire article

Waldorf Astoria tops off culinary initiative with social videos
Waldorf Astoria Hotels and Resorts is expanding its campaign to pursue top culinary candidates through a series of social videos that feature chefs who competed to have their dish in the hotelier’s restaurants.
Click here to read the entire article

Michael Kors, Saks, Lexus and Four Seasons – Live news
Luxury Daily’s live news from Feb. 10 – Michael Kors opens largest store in SoHo; Luxury shoemakers reinterpret Cinderella’s glass slipper; Lexus targets downtown crowd with Made Fashion Week lounge; Bergdorf Goodman, Four Seasons share date night inspiration.
Click here to read the entire article

China, car sales, Galeries Lafayette and Hugo Boss – News briefs
Today in luxury marketing – Chinese luxury spending on the rise; Luxury car demand shines through darkening clouds; Averyl Oates departs Galeries Lafayette; Marzotto family buys 7pc stake in Germany’s Hugo Boss.
Click here to read the entire article

How location became the tail wagging the future of mobile ad creative
Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.
Click here to read the entire article

Please click here to register for Luxury Daily newsletters