Dior broaches fall collection with commercials, social media
French label Christian Dior is teasing its fall collection through television commercials, social media and other digital promotions.
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Saks lures digital audience to first Louboutin US in-store boutique
Retail chain Saks Fifth Avenue is luring consumers to its New York department store’s 10022-Shoe salon to visit the new Christian Louboutin boutique, which is the brand’s first shop-in-shop in the United States.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Brian Atwood, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, Brian Atwood, La Mer, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Valentino generates public awareness of philanthropic values
Italian fashion house Valentino, along with other luxury marketers such as Missoni, Maserati and Bentley Motors, is partnering with the Cash & Rocket charity drive in different capacities to portray its philanthropic values to the Click here to read the entire story on Luxury Daily
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IWC exalts Mercedes-AMG partnership with mobile ad
IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.
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Lexus IS TV spots tout lifestyle of ideal consumer
Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.
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Trump targets health-conscious travelers with wellness program
Trump Hotel Collection is tailoring the travel experience for health-conscious guests with its new Trump Wellness program.
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Prada, Mulberry, Kering and luxury travel – News briefs
Today in luxury marketing – Prada slides on slower quarterly profit growth; Mulberry profits slide 26pc; Kering takes new luxe to China; For luxury hotels, Russia rules in big emerging markets.
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Key luxury travel advertising trends
In online advertising, luxury travel is a game with its own rules. Reaching affluent travelers who are in a buying frame of mind can be tricky – travel is always a high-ticket item.
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