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Instagram brings ads to stories, offering new opportunities for marketers
Instagram is heating up competition with some of its direct competitors by introducing skippable ads to its Stories feature.
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New York Times adapts to HTTPS amidst new Google guidelines
The New York Times is part of the recent wave of publishers to cater to Google’s new protocol by introducing HTTPS for higher security, as the industry continues to shift towards the strategy.
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Variety joins Huffington Post, New York Times in launching branded content studio
Penske Media property Variety is spearheading the creation of a branded content studio in service to its parent company’s many properties, and brands such as Mercedes-Benz and Delta Air Lines are already on board.
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Lay’s Do Us a Flavor contest is back, this time with Snapchat activation
Lay’s is reintroducing its popular Do Us a Flavor contest, allowing consumers a chance at $1 million by sending in “pitches” for potato chip flavors through sending photos, videos or written descriptions to a mobile-optimized Web site.
Please click here to read the full story on Mobile Marketer

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