Increased tablet competition could hurt Kindle Fire, not iPad
Tablets are likely to be high on consumers’ wish lists again for the upcoming holiday season. However, unlike last year – when the tablet market was dominated by the iPad, with newcomer the Kindle Fire putting in a surprise strong showing – the space will be much more competitive this year with a host of new entries.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
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Kraft cooks up macaroni art app to drive brand engagement
Kraft Foods is driving engagement for its Kraft Macaroni and Cheese brand via a clever new app built around the well-established practice of gluing dried macaroni noodles on paper to create pictures.
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Sesame Workshop helps build children’s observational skills via interactive mobile app
Sesame Workshop has rolled out a new mobile application that centers around its popular Cookie Monster character.
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Inviting proposals for Mobile Marketing Week Sept. 10-15
Mobile Marketer is pleased to announce the second annual Mobile Marketing Week, a global celebration of mobile advertising, marketing and media. Proposals and ideas for celebrations are welcome.
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IMDb surpasses 40M iPhone, Android app downloads
Amazon’s IMDb has surpassed 40 million iPhone and Android application downloads, reflecting the growing customer demand for discovery, personalization and social functionality.
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Fontainebleau tries for summer bookings via New York Times app – Luxury Daily
Luxury Daily today – Fontainebleau tries for summer bookings via New York Times app; How luxury brands can grow domestic demand.
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Inviting opinion pieces on mobile marketing
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
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Mobile banking and tweens
As mobile and online commerce has grown, kids have become comfortable and, in some cases, more so than their parents in purchasing goods online. This is why a gap has emerged.
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