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Hugo Boss targets techy consumers with live mobile fashion show – Luxury Daily

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Hugo Boss targets techy consumers with live mobile fashion show
German apparel and accessories designer Hugo Boss is targeting tech-savvy, young consumers by live-streaming the Hugo Boss fashion show via mobile device today at 3:30 p.m. EST.
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Burberry plugs July print ads with social media push
British clothier Burberry is eyeballing tech-savvy affluent consumers using social media to display its newest print ads and July cast for its autumn/winter 2011 campaign.
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Saks Fifth Avenue takes stake in Asia with sixth international store
Saks Fifth Avenue is expanding its brand and stirring global brand awareness in emerging markets by opening a store in Almaty, Kazakhstan.
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Mercedes-Benz celebrates anniversary with social action initiative
Mercedes-Benz is highlighting the company’s 125-year anniversary by partnering with local charities and organizations to accomplish an ultimate goal of 125 social actions.
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Swarovski flaunts Hello Kitty collection with Facebook-first approach
Precision-cut crystal glass-maker Swarovski is inaugurating its Hello Kitty collection due out at the beginning of next month with a digital, print, in-store and mobile push.
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Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
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Millennial consumers, Mercedes-Benz and Bottega Veneta – News briefs
Today in luxury marketing – Millennials: the next luxury consumer; Luxury cars back in vogue as Mercedes-Benz posts record sales; Bottega Veneta to launch first women’s scent.
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