How to allocate social media budgets as options grow
Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.
Please click here to read the entire story on Mobile Marketer

Charmin to stream toilet paper fashion show for playful promotion
Procter & Gamble’s Charmin is demonstrating the strength of its products through a sponsorship of online wedding planning hub Cheap Chic Weddings’ annual toilet paper wedding dress competition, which will be streamed live on mobile.
Please click here to read the entire story on Mobile Marketer

Dove’s Twitter tool aims to eliminate negative posts relating to appearances
Unilever’s Dove has partnered with Twitter to make a bigger impact for its Speak Beautiful campaign via an algorithm that tweets users an analysis of their posts.
Please click here to read the entire story on Mobile Marketer

Hollister unwinds brand awareness via Snapchat’s Spring Break story
Hollister Co. is sponsoring Snapchat’s Spring Break live story with millennial-centric video snippets that play into a larger narrative, featuring two male friends trying to impress the same girl.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free