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Lexus pushes hybrid models with multichannel Conde Nast partnerships
Toyota Motor Corp.’s Lexus is showcasing features of its CT-200h hybrid model via Conde Nast’s Vanity Fair, Details and Wired publications and is the first brand to use interactive gigapixel images in nationally-printed publications.
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Ten key mobile commerce best-practice tips
Mobile commerce is ramping up to be the undisputed star in the mobile ecosystem, with consumer adoption forcing retailers to switch gears and adapt to the new reality. Here are best-practice tips to navigate that world.
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Goldman Sachs pulls out QR stops to support Katrina damage
Global investment banking and securities firm Goldman Sachs is incorporating QR codes into its print ads to further educate and inform consumers of the company’s efforts to rebuild New Orleans after Hurricane Katrina in 2005.
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Luxury brands flock to MyRegistry to encourage one-stop gifting
Upscale brands such as Waterford Wedgwood Royal Doulton, Steuben and Tiffany & Co. are turning to MyRegistry.com to encourage a one-stop shopping experience for engaged couples and expectant mothers.
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Mcommerce Summit New York May 12: eBay, Target, HSN, Carrabba’s Italian Grill, Jewelry Television
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
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Louis Vuitton, Mulberry and reevaluating luxury brands – News briefs
Today in luxury marketing – Luxe brands lagging 2008 valuations; Mulberry celebrates 40th anniversary with book; Separating true luxury brands from pretenders.
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Reaching affluent consumers via mobile
While impeccable service, exclusive offers and personalized content are key elements for luxury brands, it is also important to recognize the customer’s on-the-go, connected lifestyle.
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