Luxury brands are missing out by not catering to minorities: Buzz Marketer
Multicultural millennials may have a wider range of options to bring their business to, but 95 percent of the demographic claims to be loyal to the brands they have an affinity for, according to Buzz Marketer Group.
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Galeries Lafayette turns flagship store into polar wonderland with augmented reality
French department store chain Galeries Lafayette is leveraging its foot traffic and added attention around the holiday season to promote an environmental cause.
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Pomellato explores design process in shoppable Net-A-Porter feature
Italian jeweler Pomellato is taking online retailer Net-A-Porter’s consumers behind-the-scenes at its Milanese atelier to showcase its craft.
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Will Facebook’s ad revenue spike, innovative solutions be enough for marketers?
During last week’s earnings call, Facebook detailed a slew of its innovative products for marketers and itself, such as an AI solution to shape users’ newsfeeds, but its major fail with reporting video views still leaves them wary.
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Dubai South, Election Day, Tesla and Mandarin Oriental – Live news
Luxury Daily’s live news Nov. 8 – Dubai South readies for VIP Terminal opening with ad sales partnership; Fashion community nudges consumers to go out and vote; Tesla to scale back complimentary charging amenities; Mandarin Oriental unplugs for “silent night” spa treatments.
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Tod’s, Donatella Versace, Hedi Slimane and Ferrari – News briefs
Today in luxury marketing – Tod’s to build new factory in Italy’s Marche region; Lady Gaga to play Donatella; Hedi Slimane just gained some ground in his legal battle against Kering; Marchionne sees hybrid tech as way to boost Ferrari’s volume.
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3 common mobile Web design mistakes that could cost brands
The most important sales and marketing tool that you have is the mobile experience that you offer your users. This holds especially true for luxury brands where the expectations that consumers have is higher.
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