Top 10 jewelry and watch brand efforts of H1
For the first half of 2015, marketers in the jewelry and watch space connected craftsmanship with modernity in terms of technology and social causes.
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Chanel delves into inspiration and personality with London exhibit
French couture house Chanel will celebrate the creative spirits of Gabrielle “Coco” Chanel and Karl Lagerfeld through a fall exhibit at London’s Saatchi Gallery.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Smythson highlights individuality by promoting personalization efforts
British leather goods maker Smythson is going personal with a new campaign that reminds consumers of its bespoke customization offers.
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Fortnum & Mason peeks inside consumers’ picnic baskets for summer promotion
British retailer Fortnum & Mason is taking a look inside consumers’ picnic baskets through a social effort promoting its hamper selection.
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Galerie? magazine sets sights on affluent Chinese returning to US
With 2.2 million Chinese consumers traveling to the United States, 1.4 million of whom are on return trips, a new publication aims to secure the interest of this coveted consumer group.
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Lane Crawford updates flagship location with new retail concepts
Chinese department store chain Lane Crawford is updating the retail experience with an expansive new flagship concept at IFC Mall in Hong Kong.
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Platform Pulse: Beacons could soon be everywhere
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
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Fendi, Waldorf Astoria, Hublot and Versace – Live news
Luxury Daily’s live news from July 20 – Fendi pays homage to artist with playful puppet fall campaign; Waldorf Astoria reinterprets signature salad through culinary competition; Hublot makes the climb for Matterhorn ski chalet boutique; Versace heightens lifestyle approach with branded residential development.
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European fashion, vintage cars, cruise ships and Audi – News briefs
Today in luxury marketing – European brands winning battle for space in US stores; Report: Vintage car values are boosted by social media; Luxury defines the next generation of cruise ship; Audi to offer subsidies to China dealers as sales slow.
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3 steps to build long-term customer relationships with mobile
Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.
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