Top 10 luxury brand efforts of Q3
In the third quarter of 2015, luxury brands reinterpreted codes to delve further into brand heritage and strengthen ties to core consumers.
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Saks strengthens key category with standalone storefront in Greenwich, CT
Department store chain Saks Fifth Avenue is increasing its established footprint in Greenwich, CT, with the opening of a standalone boutique.
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Vincast uncorks wine data to aid collectors’ investment portfolios
Vincast, a digital tool for wine lovers, is helping connoisseurs maintain their collections through investment-grade analytics.
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Four Seasons Austin taps into city’s roots with curated playlists
Four Seasons Hotel Austin, TX, is ensuring guests are immersed in the city’s musical offerings with its latest initiative.
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Tesla, BMW pull ahead in engagement rankings
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
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Atlanta, Seattle real estate emerge as growing affluent hubs
As the global economy continues to grow, more cities are experiencing booms in luxury real estate, according to a new report by Coldwell Banker NRT.
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Mcommerce sales to reach $142B in 2016: Forrester
Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.
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David Yurman, Kering, Moschino and Audi – Live news
Luxury Daily’s live news updates from Oct. 8 – David Yurman enlivens holiday advertising with Technicolor imagery; Kering blends affinity for film, sustainability in co-produced documentary; Moschino gets squeaky clean in Fresh fragrance ad; Audi September sales grew even amid emissions scandal.
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Zegna, horology, Valentino and Aston Martin – News briefs
Today in luxury marketing – Zegna tailors strategy for changing Chinese market; Why does this watch cost $815K?; Valentino’s Qatari owner said to explore IPO of designer company; Aston Martin to make “meaningful” job cuts as part of turnaround plan.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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