Top 10 luxury brand digital marketers of Q1
Fashion marketers dominated digital during the first quarter of the year to push content and lifestyle, while automotive and travel brands followed close behind.
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Hermès pressured to uphold traditional practices in LVMH feud
Leather goods and silk scarves maker Hermès is fending off luxury conglomerate LVMH Moët Hennessy Louis Vuitton from silently achieving a majority stake to keep the private brand’s traditional business model intact.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Ferrari engages auto racing enthusiasts with gaming app
Ferrari is engaging Formula One racing enthusiasts and gamers with a new mobile racing application that lets players be a part of the Italian automaker’s team.
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Kering drives home rebranding campaign via video series
Kering, owner of Gucci and other luxury fashion houses, is looking to propel itself and its brands through a digital storytelling campaign.
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Four Seasons flaunts PGA relationship through golf package
Four Seasons Resort and Club Dallas at Las Colinas is giving guests the chance to step on the golf course through a special package before the annual Professional Golfers’ Association Tour’s HP Byron Nelson Championship.
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Duxiana triggers emotional buys via multichannel campaign
Swedish mattress manufacturer Duxiana is pushing mattress and bed sales through an emotional message in its print, digital and radio advertisements.
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Halston, BMW, tourism and yachts – News briefs
Today in luxury marketing – Heritage line seen driving Halston business; BMW’s March surge trims Mercedes lead in US luxury race; Why China’s wealthy prefer dry land to luxury yachts; Luxury spending in Europe hit by drop in tourist demand.
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Why brands must refine the mobile email experience
Half of your email population now reads marketing emails on a smartphone. In 2012, mobile email opens surpassed desktop and webmail opens for the first time.
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