Facebook’s beacon play could accelerate seamless mobile moves
Facebook’s plan to begin testing a beacon-supported service to deliver information about shops and landmarks to nearby users in New York could change the way marketers connect digital and physical realms on the social networking site.
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Why T-Mobile chose mobile streaming over television for Super Bowl ad
T-Mobile placed a big bet for this year’s Super Bowl as it rolled out the first original advertisement created for NBC’s mobile streaming application, suggesting that ads for mobile platforms dedicated to streaming live events may offer untapped potential for marketers.
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Met, Guggenheim museums test beacon technology to enhance exhibitions
As beacons continue to gain traction in a variety of retail sectors, museums are the latest marketers to explore the technology’s potential, with efforts focused on assisting in analyzing traffic flow and supporting virtual tour guides for art fans.
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NBA slam dunks season content to Chinese consumers via mobile partnership
The National Basketball Association is celebrating the continuity of its partnership with Tencent Holdings Limited, an Internet provider in China, by introducing its first NBA League Pass, a platform featuring a full season of on-demand and live games accessible via mobile devices, to Chinese fans.
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80pc of time spent in just five apps: Forrester
Marketers’ rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to Forrester Research.
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