Express, Lexus seek bigger results from less-intrusive Pandora ads
This summer, Express and Lexus Dealer Association are beta testing muted video ads and a new native display canvas on Pandora, which wants to deliver more compelling ad experiences for listeners while helping brands look beyond impressions for measurement.
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Century 21 optimizes Father’s Day gift-giving with tongue-in-cheek approach
Century 21 is enabling sons and daughters to give their fathers what they typically wish for – nothing – by visiting a campaign microsite where users can purchase a temporary plot of land in Nothing, AZ, procure an email certificate and explore the Southwestern town via 360-degree video.
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Good Morning America extends summer concert excitement via musical.ly collaboration
Good Morning America is ramping up excitement for its 2016 Summer Concert Series by teaming up with video social networking application musical.ly to enable fans to participate in a slew of challenges for a chance to perform live on the show and meet musical artist Demi Lovato.
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Allrecipes provides contextual content through beacons at grocery stores
Meredith’s online recipe hub Allrecipes is using beacons to target shoppers at Marc’s grocery stores with recipe ideas at a time when they are likely to be interested in the content.
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