Fendi educates fans worldwide on furrier roots with traveling exhibit
In an interesting twist of enlivening its narrative, Italian fashion house Fendi is telling the story of its history as a furrier through a traveling exhibit that recently made its way to Beijing, itself a clear recognition of China’s growing clout in the luxury market.
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Christie’s establishes real estate crossroads at Art Miami
Christie’s International Real Estate is furthering its official luxury real estate sponsorship of Art Miami International Contemporary and Modern Art Fair Dec. 3-8 to capitalize on the natural confluence of the real estate and fine art markets.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Luxury Outlook 2014: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 3: “Luxury Outlook 2014: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Select NY and Bloomberg Pursuits.
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Breitling honors US veterans with limited-edition commemorative watches
Swiss watchmaker Breitling is honoring World War II veterans with a limited-edition watch collection that contributes a percentage of proceeds to the Honor Flight Network.
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Four Seasons Marrakech gains greater culinary freedom with olive harvest
Four Seasons Marrakech, Morocco, is increasing the yield of an on-site organic garden with its first olive harvest.
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Estée Lauder abbreviates fragrance film for Pandora mobile ads
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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WSJ. magazine targets innovative readers in November issue
Luxury marketers such as Tiffany & Co., Louis Vuitton and Cartier featured advertisements in WSJ. magazine’s annual “Innovators” issue to reach the publication’s affluent readership of leaders and influencers.
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Langham Place touts Maserati chauffeur service through pre-ordered cocktail
Langham Place Fifth Avenue, New York is targeting busy consumers with its new Maserati Quattroporte chauffeur service promoted with an exclusive cocktail available through November.
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Tod’s, Kering, Versace and Roberto Cavalli – News briefs
Today in luxury marketing – Tod’s profits slip; French retailer issues profit warning; Is Versace to be Lady Gaga’s fashion savior?; Roberto Cavalli to open Miami restaurant in time for Art Basel.
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Ring in the holidays with mobile marketing
Mobile is the media for the moment. Advertisers, retailers and brands simply must have mobile as an integrated part of their holiday marketing plans and budgets. Fortunately, it is not too late to deploy the proper efforts.
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