Do’s and don’ts of photo-sharing contests on mobile 
Smartphone owners love to take photos, which is why brands are increasingly holding mobile-friendly photo-sharing contests. While a sure way to drive engagement levels, brands need to go the extra mile to make these contests really worth the effort.
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QR codes’ role in product research is minimal: report
While consumers are embracing a number of online research tools as they consider purchases, many do not consider QR codes to be a valuable piece of the equation now or in the future, according to a new report from Radius Global Market Research.
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Kraft Foods’ Velveeta taps rich media to bolster brand awareness
Kraft Foods’ Velveeta is turning to mobile to show consumers how to mix the cheese product into everyday recipes with an advertising campaign that includes video and rich media.
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Unilever leverages mobile for retail promotion that tracks users’ purchases
Unilever has teamed up with a Southern California grocery store chain for an in-store promotion that leverages mobile to make it easy for shoppers to track qualifying purchases and become eligible to win free concert tickets.
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HTML5 ad guidelines from IAB address growing cross-platform use
With marketers increasingly adopting HTML5-formatted ads to address the cross-screen habits of consumers, the Interactive Advertising Bureau has released a new guidance paper designed to help streamline ad creation and lower costs.
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