Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions
Looking to build on the success of its 2014 Share a Coke campaign, Coca-Cola integrated a Times Square billboard with a mobile activation this summer that helped passersby to seamlessly engage with the brand across multiple channels.
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Ralph Lauren challenges wearable brands with tech shirt
Ralph Lauren announced it is entering the wearable tech competition, launching a fitness technology shirt paired with a mobile application to coincide with its athletic apparel promotion, steepening the challenge for physical tracking technology brands.
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Publisher performance on Instagram skyrockets 133pc
While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.
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Chubbies revamps mobile messaging to effectively engage male shoppers
Online men’s shorts retailer Chubbies recently saw a 16 percent improvement in engagement after introducing new mobile messaging tactics through its application, leveraging effective timing and comedic content to target its audience.
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