Jimmy Choo ups brand desirability with Hollywood Reporter content partnership
Jimmy Choo is positioning its products as must-haves for France’s Cannes Film Festival through a video content partnership with The Hollywood Reporter.
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Jaguar sharpens F-Type push to reach men ages 25-54
Jaguar Land Rover North America is sharpening the focus of its marketing for the 2014 F-Type sports car to reach a youth-minded target audience.
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Jaeger-LeCoultre tempts female consumers with emotional marketing
Swiss watchmaker Jaeger-LeCoultre is targeting wealthy, female consumers through an emotional campaign starring German actress Diane Kruger.
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Mercedes opens up brand, targets Gen Y with CLA project
Mercedes-Benz USA is opening up the brand to a younger consumer group with new promotions for its CLA model, which has a sticker price of less than $30,000.
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Christopher Ward aims for mobile sales via QR code
British watchmaker Christopher Ward is aiming to trigger mobile sales through a QR code on its print advertisement in the spring issue of Aston Martin magazine.
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Audi celebrates history, innovation in TV spots
Audi of America is celebrating its history and brand innovation through new television commercials that debuted May 13.
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Tod’s, Jimmy Choo, Audi and Aston Martin – News briefs
Today in luxury marketing – Tod’s Q1 earnings fall, CEO sees growth abroad; Nicole Kidman to appear in Jimmy Choo ads; Audi sales in China exceed BMW, Mercedes on demand for SUVs; Aston Martin holder Investment Dar offers assets to creditors.
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6 principles of a smooth mobile commerce checkout experience
The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.
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