Digital execs: Facebook not best platform to drive conversion, revenue
NEW YORK – Digital executives at the ad:tech New York conference debated the pros and cons of both small and large brands using Facebook as a marketing platform before ultimately concluding that the social network’s lack of communication and pay-to-play standards are not beneficial for most companies.
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Marketers’ scrutiny seen rising amid reports of Verizon, AT&T tracking
Mobile marketers will fall under greater scrutiny from privacy advocates and regulators amid reports that Verizon and AT&T are tagging customers with unique codes that are visible to third parties.
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Video blogs, podcasts help marketers reach niche audiences on mobile
NEW YORK – Video blogging and podcasting is experiencing rapid growth, with many consumers being reached via mobile, said a panel of podcasters and video bloggers at the ad:tech New York conference.
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Millennial behavior helps shape Condé Nast Entertainment’s mobile video strategy
NEW YORK – Condé Nast Entertainment executives at the Mobile Women to Watch 2015 Summit said that insights into millennial behavior are helping to shape its overall marketing strategy due to this group’s extensive use of mobile devices.
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