Marc Jacobs leads with craftsmanship for handbag launch
U.S. fashion label Marc Jacobs is aiming to make its Incognito the new It-bag with a campaign spanning digital channels.
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Hotel brands look to strike right balance with travel reviews
Hotel brands are increasingly at the mercy of travel reviews, but this does not have to be a cause for alarm.
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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Eleven James, Crest and Co.
Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and market researchers.
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Why retailers should pay closer attention to mobile-only shoppers
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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Chaumet assists consumer research with bridal themed mobile app
French jeweler Chaumet is adding a digital touchpoint for consumers researching engagement and wedding rings with a new iOS mobile application dedicated to weddings pieces.
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Douglas Elliman combines units to compete for top clients
Real estate brokerage firm Douglas Elliman is capitalizing on the strong market for luxury units through combination offers.
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Porsche posts higher sales boosted by Macan, Spyder models
Porsche North America joins the crowd of luxury automakers boasting increased sales for the first half of 2014.
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Top 5 brand moments from last week
Three more people will join the elite Bugatti “Legendes” club in the near future following the debut of the last model in the series.
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Cavali, BMW, luxury travel and luxury fashion – News briefs
Today in luxury marketing – Roberto Cavalli said near deal to sell stake; BMW vision future luxury concept scheduled for Pebble Beach concept lawn showing; The five-star hotels that are revolutionizing luxury check-in; Wearable art.
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Creating an effective loyalty strategy for luxury brands
Why have luxury marketers lagged in adopting loyalty?
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Wearables are the new loyalty frontier
My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.
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