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Bus shelters offer uncluttered, well-lit showcases for luxury ads: expert
Tens of thousands of people around the world wait for a bus every day, and what better way to give pedestrians something visually pleasing and engaging than investing in bus-shelter advertising.
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Breitling opens first flagship store, solidifies brand strategy
Fine watchmaker Breitling opened its first flagship boutique in the prestigious Midtown district in New York, creating a unique mono-brand location for its customers to visit.
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Kiwi collection amps Web strategy with mobile-optimized site
Kiwi Collection, an online destination that lets affluent travelers book reservations at discounted prices at luxury hotels, has bolstered its marketing strategy by optimizing its Web site for mobile devices.
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Vera Wang partners with Wedgwood to create crystal pieces for Valentine’s Day
Fashion icon Vera Wang has collaborated with Wedgwood to create a collection of fine china dinnerware, giftware and crystal stemware for a Valentine’s Day collection which is being promoted via email.
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Chanel showcases latest runway looks via mobile app
Luxury brand Chanel is taking advantage of the various native features of Apple’s iPad and iPhone to showcase its latest runway looks.
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Audi remains king of luxury vehicles: survey
Audi is retaining its stellar manufacturer reputation in the automotive realm with the win of four models in their respective categories in the Strategic Vision 2010 Total Value Index for automobiles.
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Bentley, Gucci and Asian shoppers – News briefs
Today in luxury marketing – Bentley looks to engineer a comeback; Gucci’s glittering fete; Asian shoppers thirst for luxury; A Foursquare infographic and the state of geolocal.
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