Jewelers lacking digital purchase path risk unauthorized competition: L2
A lack of price transparency in jewelers’ online flagships could be costing them business by sending interested buyers to grey market retailers, according to a new report from L2.
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As part of Luxury Daily’s evolution to a paid-subscription model, we invite you to subscribe to an institution designed to be your eyes and ears in a fast-evolving luxury business.
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How fashion brands tackle video
The fashion industry has always relied on striking visuals to sell its product, with fashion ad campaigns routinely crossing over with the realms of art and cinema.
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Chanel gives aspirational taste of beauty products in lip gloss-themed stickers
French atelier Chanel is the latest fashion brand to create an emoji keyboard in a bid for the attention of the youth segment of the market.
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Hugo Boss hints at the unknown in sartorial look ahead
German fashion label Hugo Boss is approaching spring as an open slate with a campaign that plays on the season’s opportunity for renewal.
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Lancôme puts a face to foundation with accomplished ambassadors
Beauty marketer Lancôme U.K. is empowering women from the base up through a campaign that celebrates diversity.
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Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
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Top 5 brand moments from last week
Technology eased consumer research as luxury brands prepped for major events.
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Sotheby’s, Aston Martin, Jaeger-LeCoultre and Missoni – Live news
Luxury Daily’s live news from March 3 – Sotheby’s sells contemporary art lots for 51.6pc above highest estimates; Aston Martin displays automotive know-how in Harrods’ storefront; Jaeger-LeCoultre touts timepiece tradition at Swiss manufacture; Missoni knits message of female empowerment for online display of solidarity.
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LVMH Prize, Gigi Hadid, Audi and Waldorf Astoria New York – News briefs
Today in luxury marketing – LVMH Prize event highlights immigration hurdles; Gigi Hadid under fire for hijab Vogue cover; VW’s Audi recalls 681K cars in China over coolant-pump risks; Quiet moments from the last days inside the Waldorf Astoria.
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Why luxury needs to become great again
We wish to reclaim the domain of the wealthy in the world of luxury. Otherwise, read our lips: it is not luxury.
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3 ways to leverage consumers’ affection for their smartphones
Our growing dependency on digital devices is slowly programming us to interact in certain manners.
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