Buzzfeed News and Twitter bring election night coverage to mobile with live special
Media powerhouse Buzzfeed is partnering with Twitter to put on a live election night special that will carry few differences from its television network competitors’ product, aside from platform.
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Google’s acquisition of FameBit means contextual advertising will see fruition
Google has acquired digital marketplace FameBit, which can help combat woes of the dreaded skip button for YouTube advertisers by connecting them with relevant influencers.
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Abercrombie’s massive rebrand initiates with Instagram disappearance
Clothing retailer Abercrombie & Fitch has taken advantage of the holiday season’s influx of advertising to reinvent its brand image with a campaign that leverages multiple mobile-optimized digital channels.
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Northwestern Mutual partners with Kid President creator for new social video campaign
In an effort to remove the stigma around talking about money, life insurance company Northwestern Mutual has partnered with video producer SoulPancake for a digital and social video campaign, appealing to consumers in a non-advertising format.
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