Burberry launches commerce-enabled iPad application
Burberry launched its “Retail Theatre” for London Fashion Week, allowing invited consumers to watch the luxury brand’s spring/summer 2011 fashion shows in real-time and place orders via the Burberry iPad application.
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Gucci breaks TV campaign to push Guilty fragrance
Gucci broke a multichannel effort that includes a television ad campaign that first aired during the 2010 MTV Video Music Awards, promoting Gucci Guilty, the luxury brand’s newest fragrance for women.
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Lexus burnishes green credentials with Eco Challenge philanthropy program
Lexus is working to bolster its image as an environmentally-conscious company via its Lexus Eco Challenge education initiative starting late-September.
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Conde Nast’s W rebrands to target broader advertiser base
Conde Nast’s W Magazine is undergoing a massive rebranding effort that includes a shift in focus and a revamped Web site to attract new advertisers.
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D&G, Burberry and Barneys New York ramp up fall marketing efforts
Today in luxury marketing – Dolce & Gabbana shows reverence for today’s woman via print campaign; Burberry ramps up digital strategy.
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