Balenciaga boosts desirability of new handbags with microsite launch
French label Balenciaga is generating interest for its new handbag collection by releasing a microsite that is dedicated to the new products.
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Barneys bolsters jewelry products via playful video
Department store chain Barneys New York is bolstering its products by jeweler Finn through a playful video as a part of its online blog.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Rolls-Royce’s new dealer forecasts brand ambitions in Australia
Rolls-Royce Motor Cars is looking to get a stronger foothold in the Australian market by appointing the dealer Barbagallo in Perth, West Australia to represent the brand.
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Burberry aims for mcommerce via fall/winter mobile ad
British fashion house Burberry is aiming for an increase in mcommerce with a banner advertisement on Vanity Fair’s mobile-optimized site.
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Jaeger-LeCoultre educates consumers via interactive elements in social video
Swiss watchmaker Jaeger-LeCoultre is building up its “Reinvent Yourself” video starring brand ambassador Diane Kruger with the inclusion of interactive features.
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Armani attracts aspirational consumers with InStyle sweepstakes
Italian label Giorgio Armani is promoting its Fifth Avenue concept store in New York through a new sweepstakes with Time Inc.’s InStyle magazine in order to spark the interest of aspirational consumers.
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Gramercy Park Hotel vies for LGBT loyalty with art, charity package
New York’s Gramercy Park Hotel is partnering with the Gay and Lesbian Alliance Against Defamation to court same-sex marriage couples with a package where proceeds support lesbian, gay, bisexual and transgender rights.
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Prada, Swarovski, Tesla and luxury supplies – News Briefs
Today in luxury marketing – Prada’s new Luna Rossa scent caters to the extreme man; Swarovski Collective members announced; Tesla aiming for China after hundreds of Hong Kong orders; Big brands race to secure luxury supplies from reptiles to roses.
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Everything a marketer needs to know about mobile search
Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.
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