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Brands embrace Yahoo, NFL streaming event but misfire on mobile innovation – Mobile Marketer

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Staff reports

Brands embrace Yahoo, NFL streaming event but misfire on mobile innovation
Sponsors such as American Express, Dairy Queen, and Toyota along with the NFL, CBS and Yahoo are partnering for a viewing experiment in which Yahoo is cross-channel streaming one night of football globally without network television competition or subscription fees, but it may be missing the mark in terms of innovation.
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Toys R Us unpacks YouTube’s prowess for mobile-facing holiday campaign
Toys R Us is ramping up for the high-traffic winter shopping period by introducing its newest marketing campaign, which places mobile at the forefront via exclusive content on the brand’s social media channels and playlists on YouTube featuring behind-the-scenes content.
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Re/Max, Quality Hotel among brands embracing mobile-enabled out-of-home ads
Brands such as Re/Max Realtor and Quality Hotel are among the marketers bringing smartphone-friendly advertisements to individuals in transit hubs, underscoring mobile’s growing role in proximity-based marketing.
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