Best Buy, Microsoft drive 2.3pc coupon redemption rate with shared media ads
In a campaign this summer, Best Buy employees were encouraged to create videos showcasing Microsoft Office 2016, upload them to have branding and a call-to-action automatically added and then share the content with friends, resulting in 3.9 percent of recipients clicking to download a coupon.
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Flyers on United, American can now exchange location data for miles
United Airlines and American Airlines flyers can now earn miles by sharing their location data via a new application called Frequent Flyer.
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Sports-related ads scored 51pc jump in engagement before Olympics
The lead-up to the Rio Olympics provided an optimal opportunity for marketers in sports-related fields to target viewers with relevant mobile content, as evidenced by the 51 percent uptick in engagement for ads delivered into sports-related game application categories on iOS devices.
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Purina blends human, canine athletics with mobile video series
Pet food brand Purina Pro Plan is putting its own spin on Olympic content with a mobile video series that features canine athletes competing against a former Olympian in various physical stunts.
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