Donna Karan targets fashion-minded fans via Atelier social campaign
U.S.-based label Donna Karan is targeting fashion-minded fans via a new Facebook application that allows users to follow the creation of the brand’s dresses from start to finish.
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85pc of luxury marketers to significantly increase spend on digital: report
The majority of luxury marketers are planning to increase their spend on digital and agree that by 2015 digital will be the most influential channel, according to a Luxury Interactive survey.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned
Register now for this free, hour-long webinar that tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
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Four Seasons eyes health-conscious guests via New Year retreats
Four Seasons Resort Marrakech, Morocco, is offering holiday detox retreats to tap the health-consciousness of affluent travelers at this time.
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Bentley, Fisker engage Robb Report iPad edition readers through most-interactive ads
Bentley Motors, Lugano Diamonds, Fisker Automotive and Louis XIII de Rémy Martin took out multiple-page advertisements in the latest iPad edition of Robb Report to offer readers content such as brand exploration, image galleries and video.
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Multimedia takes mobile email up a notch
Mobile email has become crucial for brands. However, marketers need to move beyond bland formats by incorporating multimedia into their campaigns to stay ahead of the game.
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PPR, Mercedes, BMW and London retailers – News briefs
Today in luxury marketing – PPR closer to investing in Christopher Kane?; Record-breaking Mercedes “on a roll” in US; BMW India posts flat 2012 sales at 9,375 vehicles; Bond Street’s space squeeze drives London shops upstairs.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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4 myths of mobile metrics
Last fall I gave a presentation in Silicon Valley about mobile analytics. Before the presentation someone asked me what the biggest difference between mobile analytics and “regular” online analytics is.
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