Rolls-Royce taps Brazil’s emerging wealth for first Latin America outpost
British automaker Rolls-Royce Motor Cars is fulfilling Brazilian consumers’ desire for more information about luxury products and services through a strategically-placed showroom in the emerging market which is its first in Latin America.
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71pc of affluents to uphold holiday spend, most-affluent to shell out more: report
The outlook on holiday spending remains somewhat optimistic in the luxury sector as less affluent consumers plan to decrease the amount they spend on gifts and the top 1 percent plan to increase how much they shell out, according to a new report from the American Affluence Research Center.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Barneys solidifies mobile efforts with new HTML5 site
High-end retailer Barneys New York is solidifying its mobile savvy through a new responsive HTML5 site that offers consumers the same exclusive inventory that can be accessed on its Web site, as well as lets shoppers sort by gender, color, style and designer.
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Washington’s Willard Hotel bolsters history, holiday offerings through on-site exhibit
The Willard InterContinental, Washington DC, is encouraging foot traffic during the holiday season by aligning with the presidential election and displaying the entire White House Christmas Ornaments collection on a tree in its lobby.
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PayPal exec: Multichannel shoppers are a challenge in mobile
AUSTIN, TX – A PayPal executive at the Mobile Shopping Fall Summit this week said that following consumers across multiple screens can be a challenge for marketers.
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Mulberry, Jean-Louis Scherrer, BMW and luxury ecommerce – News briefs
Today in luxury marketing – Mulberry: Not so hot in Asia; Jean-Louis Scherrer sets watch license; Acura, BMW and Cadillac eye Brazil’s luxury car market; Luxury fashion brands cannot resist ecommerce.
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Trick is finding the treat within location-based ads
Today, the majority of mobile advertising spend is focused on very loosely targeted display ad inventory. It is a tricky situation because there is far more supply than advertising dollars chasing it.
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