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Luxury brands cater to Chinese tourists for Lunar New Year celebrations
Lunar New Year is a prime holiday for gifting between Chinese consumers, and luxury brands are looking to be their choice with celebratory efforts.
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Fifty Shades of luxury product placement
Audi and Omega are among the luxury brands that have found their way into the blockbuster film “Fifty Shades of Grey,” but what will placement in this film actually accomplish for those included?
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Confidence and authenticity in content drive consumer interaction
PALM DESERT, CA – Brands have typically focused on piquing interest and purchases in email marketing campaigns, but focusing on content and lifestyle can engage the consumer beyond their transactions, according to a Black Lapel executive at eTail West Feb. 17.
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Dior skincare line appeals to range of consumers with natural look
French fashion house Christian Dior is taking inspiration from the elements to promote a new range of skincare products that are as light as air.
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66pc of mobile transactions conducted via smartphone
PALM DESERT, CA – Applications only generate about 10 percent of sales, but they attract the most loyal consumers, according to an executive from Criteo at eTail West 2015 Feb. 17.
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Glashütte’s intimate films at Berlin festival connect with consumers
Swatch group’s Glashütte Original is sharing its heritage with consumers through a collection of five short films that were presented at the 65th Berlin International Film Festival this year.
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Balenciaga reaches fashionistas on the move with Style.com ad
French fashion house Balenciaga is appealing to the fashionably informed readership of Style.com with an advertisement on the publication’s mobile Web site.
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New York Times, Neiman Marcus, Armani and Michael Kors – Live news
Luxury Daily’s live news from Feb. 17 – New York Times helps readers “spend well” with personal wealth supplement; Neiman Marcus outfits closet space at St. Regis Washington; Armani celebrates 40th anniversary with strategic handbag release; Michael Kors emphasizes perspective for fall 2015 livestream event.
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Greece, Kering, Karl Lagerfeld and Silicon Valley – News briefs
Today in luxury marketing – Greek impasse drags Europe’s markets down; Kering sees first fruits of Gucci’s revamp later this year; Lagerfeld owners assert: It’s not for sale; It’s Silicon Valley vs. Motor City.
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Why is shopping on your phone so difficult?
There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.
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Luxury marketers must let fans shape the brand story
Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.
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