Neiman Marcus incentivizes Middle Eastern ecommerce through Borderfree, Visa
U.S. ecommerce company Borderfree is helping American retailers, including Neiman Marcus, expand their Middle Eastern business through a new partnership with Visa.
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eBay, Sotheby’s auction partnership propelled by technology, art market growth
International auction house Sotheby’s has joined forces with online auctioneer eBay to develop a digital platform that enables consumers to easily browse artwork, antiques and collectibles.
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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Top 10 home furnishing brand efforts of H1
In the first half of the year, home furnishing brands focused on experiential marketing to introduce consumers to new collections or aspects of their past or present.
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Estée Lauder builds beauty community with Web site redesign
Beauty marketer Estée Lauder is aiming to increase the ways in which it communicates with its consumer base with a new Web site design that promotes products through technology.
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Zegna offers overnight shipping exclusively to US consumers
Italian menswear label Ermenegildo Zegna is making it easier for United States consumers to shop online with the rollout of overnight shipping.
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Aston Martin magazine connects consumers to lifestyle side of brand
British automaker Aston Martin’s magazine mobile application has been updated to increase performance and offer a new user interface to consumers.
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Waldorf Astoria Edinburgh hosts pop-up shop to bring brand enthusiasts to hotel
Hilton Hotel’s Waldorf Astoria, The Caledonian Hotel in Edinburgh, Scotland, is hosting a pop-up shop featuring Pringle of Scotland and the Jane Davidson boutique.
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Sentient Jet turns to thoroughbred racing for brand recognition
Directional aviation company Sentient Jet will return to its partnership with the Breeders’ Cup, an international stage for Thoroughbred racing.
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Chanel, Gucci strengthen royal affiliations in Vanity Fair’s August edition
Chanel, Gucci and Saint Laurent Paris were among the collection of luxury marketers wishing Britain’s Prince George a happy first birthday in the August issue of Vanity Fair.
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High-jewelry, luxury auto, luxury travel and London – News briefs
Today in luxury marketing – Houses look to past for latest high-jewelry collections; Roll out the Rolls, bring on the Bentley: wealth loves luxury cars; Vacation experiences that only money can buy; Battersea Power Station reveals first luxury apartment.
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