Barneys flaunts youth lifestyle association via shoppable video
Retailer Barneys New York is pulling all the stops to get clicks in its latest shoppable video with fashion blogger Geri Hirsch, this time focusing on late-night attire and sending a dedicated email campaign.
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Armani pushes Emporio lifestyle via EA7 apps
Giorgio Armani is selling the lifestyle of its Emporio Armani brand through Android and Apple applications that give consumers tips on how to shop, dine and play in European cities.
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Alfred Dunhill refreshes Voice campaign via multichannel efforts
British apparel and accessories label Alfred Dunhill released a slew of multichannel efforts for its autumn/winter 2012 Voice campaign featuring new ambassadors and content.
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Ritz-Carlton revamps group packages with local flavor
The Ritz-Carlton Dove Mountain, Marana, AZ, is raising awareness for its property’s leisure spaces and local flavor to business travelers by installing 12 group packages that highlight its desert location, on-property restaurants, spa and golf club.
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BMW boosts CSR via renewable energy program
BMW of North America is partnering with Green Mountain Energy Company to give its corporate social responsibility a boost and let its electric vehicle drivers buy renewable energy certificates.
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Thompson Hotels, Lollapalooza combine to target affluent music lovers
Thompson Hotel Group and music festival Lollapalooza are partnering for the first pop-up shop concept called LollaShop that will offer exclusive experiences and a first look at the Thompson Chicago property opening next year.
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Consumer spending, Four Seasons, Gucci and global sourcing – News briefs
Today in luxury marketing – Consumer confidence rises in July; Four Seasons Hotels expands to Africa and luxury safaris; Gucci releases latest Charlotte Casiraghi campaign; Global sourcing takes new directions.
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Closing the case on ODIN
We think that forming an industry alliance to replace UDID is an unnecessary affront to the professionalism of Apple.
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