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Are SMS campaigns too intrusive, or not invasive enough? – Mobile Marketer

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Are SMS campaigns too intrusive, or not invasive enough?
Marketers are continually finding new ways to get consumers to opt-in to their databases. However it seems many companies are either not sending enough messages or bombarding users constantly instead of finding a happy medium.
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Google brings public Wi-Fi to New York neighborhood as mobile Internet use grows
Google is providing free public Wi-Fi in New York’s Chelsea neighborhood, a move that will support the community and open up opportunities for marketers to reach residents and visitors to the area.
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Blockbuster makes play for Android users via app
Blockbuster has rolled out an Android application to help consumers manage their memberships and drive foot traffic to locations.
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Independence Blue Cross enhances customer service via mobile message board
Health insurance company Independence Blue Cross has launched a new smartphone service to help members manage their health care via a private, personalized message board.
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