Are CMOs slacking in mobile?
The role of today’s chief marketing officer has fundamentally changed. Knowledge of digital and mobile is more crucial than ever and many CMOs are currently struggling to understand today’s increasingly tech-savvy customers.
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What Yahoo gains, loses with Qwiki app acquisition
The mobile video space is increasingly becoming more crowded with marketers all vying for consumers’ attention while they share videos with friends and family. Yahoo is obviously trying to get in on this action with its recent acquisition of Qwiki, but also faces a few unique opportunities and set-backs.
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Malibu mixes mobile, social to fuel summer campaign
Malibu is turning to mobile advertising this summer to get the word out about a social media campaign that gives Maroon 5 fans a chance to see the band live.
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LinkedIn pinpoints search to increase app retention
LinkedIn is broadening the scope of its mobile products with an update for its application that gives users additionally ways to search for companies, groups and people.
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