Apple opens arms to marketers, unlocking new messaging, voice opportunities
Apple has opened both Siri and iMessage to developers, taking advantage of the significant interest in voice-based services and next-generation messaging to attract marketers and breathe new life into the iPhone.
Please click here to read the entire story on Mobile Marketer

Dunkin’ Donuts celebrates mobile ordering rollout with 360-degree video experience
Dunkin’ Donuts commemorated the national rollout of on-the-go ordering for its DD Perks loyalty members by dropping clues on its Snapchat account and creating a dedicated landing page for the new application, featuring a 360-degree video of the world’s fastest Dunkin’ run.
Please click here to read the entire story on Mobile Marketer

Microsoft’s LinkedIn acquisition underscores potential in enterprise social media
Microsoft has purchased LinkedIn, which is experiencing strong mobile growth following an application revamp, underscoring the software company’s aspirations to be a big player in enterprise social networking even as the future growth of such digital hubs remains uncertain.
Please click here to read the entire story on Mobile Marketer

Ford makes app interface software more widely available to automakers
A slew of major automakers are now able to adopt Ford’s open-source application interface software for their own vehicles, eliminating the need to use software from Apple or Google to enable consumers to access their favorite apps while driving.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free