Apple iOS takes back seat to Windows in responsiveness to brand messaging: report
Mobile users on Windows are more responsive than Apple or Android users, according to a new analysis of more than one billion mobile messaging transactions for retail and gaming brands.
Please click here to read the entire story on Mobile Marketer

McDonald’s touts new McCafé Smoothie via mobile audio ads
As it continues to try different aspects of mobile advertising, McDonald’s is now using mobile audio to help spread the word out about its new McCafé blueberry pomegranate smoothie.
Please click here to read the entire story on Mobile Marketer

Unilever’s Axe targets tech-savvy males via app sponsorship
Unilever’s Axe is the launch sponsor of Comedy Central’s CC: Stand-Up mobile application that lets consumers sort through and watch a collection of short videos.
Please click here to read the entire story on Mobile Marketer

AllYou drives interactivity by making tablet edition shoppable
AllYou, the Time Inc. magazine sold at Walmart, is making its tablet edition interactive by enabling readers to easily shop items featured on its editorial as well as advertising pages.
Please click here to read the entire story on Mobile Marketer

NBC News Digital, Shell partner for real-time mobile engagement
Shell has teamed up with NBC News Digital on a new second-screen initiative that combines sponsored content with live programming via a mobile application.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free