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Amazon, Google increasingly positioned to face-off in mobile – Mobile Marketer

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Amazon, Google increasingly positioned to face-off in mobile
Competition is heating up between Amazon and Google, with each moving into the other’s territory as they look to build mobile powerhouses.
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IHOP taps mobile, social to promote new Griddle Melts
IHOP is relying on mobile advertising and Facebook to help spread the word out about its new Griddle Melts products and encourage consumers to try them.
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Disney relies on QR codes to anchor film promotion
Disney and Cargill are using mobile bar codes to entice consumers to buy the new “Wreck-It Ralph” Blu-ray combo pack.
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AccuWeather revamps Android app for consistent smartphone, tablet experience
AccuWeather has updated its Android application that supports both smartphones and tablets to create a seamless cross-device experience.
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