Lanvin celebrates 125 years with cross-platform campaign
French fashion house Lanvin is celebrating its 125th anniversary with a campaign spanning all of its social media platforms and its Web site.
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Canali gives Web site a clean, editorial feel with redesign
Italian menswear brand Canali redesigned its Web site, giving it a crisp white background with a tile layout, to help the decades-old brand affirm its place in modern men’s closets.
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Net-A-Porter sells Peter Pilotto for Target line to reach aspirational consumers
Luxury ecommerce site Net-A-Porter.com will be carrying select pieces from British fashion brand Peter Pilotto’s lower-priced line it created for Target.
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17pc of personal care brands have mobile-optimized sites in China: L2
Half of the mobile sites examined in L2’s latest report offer click-to-call customer service and quarter provide one-click email for customer service.
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Gap between mobile use and spend is growing: Forrester
While many media companies and retailers are expected to see more than 50 percent of their traffic coming from mobile devices, most will not be able to shift their priorities and resources to keep pace, according to a new report from Forrester Research.
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Four Seasons Cairo joins Chinese New Year celebrations
Four Seasons Hotel Cairo at Nile Plaza is catering to Chinese travelers Jan. 31 – Feb. 9 with an immersive Chinese New Year celebration at its 8 restaurant.
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Vanity Fair balances swimsuits, murder and Jimmy Fallon in February issue
Giorgio Armani, Gucci and Prada led with new campaigns in the February issue of Vanity Fair magazine that features The Tonight Show host Jimmy Fallon on the cover.
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Saks, luxury goods, Chinese consumers and Apple – News briefs
Today in luxury marketing – Saks’s new president to spend $1.25B to rejuvenate chain; Luxury consumer base to keep growing – study; More Chinese luxury shoppers prefer to buy overseas; Is 2014 the year Apple becomes a luxury brand?
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