Marketing: Page 203
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Uniqlo to collaborate with former French Vogue editor
Uniqlo continues to work with less popularly-known style mavens that are powerhouses within the fashion world.
By Daphne Howland • April 17, 2015 -
The North Face enters into athletics space with new campaign
The company wants to go head-to-head with Nike, Reebok, and others.
By Ian P. Murphy • April 16, 2015 -
Explore the Trendline➔
Thai Liang Lim via Getty Images
TrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Deep Dive
When a social media campaign violates the law
A campaign may be hot on social media, but retailers who fail to disclose that they paid for the buzz are playing with fire.
By Daphne Howland • April 15, 2015 -
Programmatic moves beyond display ads
Options like homepage takeovers and pushdowns will soon be automated.
By Wendy Parish • April 15, 2015 -
Deep Dive
A look at Plenti, America's first retail loyalty coalition
Through Plenti, the coalition of several retailers and American Express that will launch next month, consumers will be able to use one retailer's rewards to shop at another.
By Daphne Howland • April 14, 2015 -
American Apparel places pro-female ad amid image revamp
The ad celebrates the importance of women throughout the company.
By Ian P. Murphy • April 14, 2015 -
Facebook still top among teens: Pew
The social network leads all others with 71% of teens ages 13 to 17 years old using it.
By Ian P. Murphy • April 14, 2015 -
H&M releases sustainability report
But the retailer may not be able to make much of a dent as long as it maintains fast-fashion’s level of production and turnover.
By Daphne Howland • April 13, 2015 -
Deep Dive
Retail Therapy: Apple Watch fan fiction and Ikea's veggie balls
Starting today, we will be publishing a once-a-week column on Fridays that will bring you the weirdest and wackiest retail stories from around the web.
By Kelsey Lindsey • April 10, 2015 -
ModCloth's #FashionTruth campaign includes transgender model
The retailer has already taken strong stances on style and image issues.
By Daphne Howland • April 9, 2015 -
Deep Dive
Meerkat, Periscope, and new potential for marketers
The two streaming services vie to bring live action to the market.
By Ian P. Murphy • April 8, 2015 -
Retailers among the first to try Instagram's carousel ads
Banana Republic and Old Navy are using the feature to bring multiple pictures to one Instagram ad.
By Kelsey Lindsey • April 8, 2015 -
Square launches email marketing
The system will help correlate shoppers' offline activity and online opens.
By Ian P. Murphy • April 8, 2015 -
Deep Dive
The modern gift registry: cross-channel and universal
Consumers are looking for gift registries that cross the mobile divide and deliver seemless, omnichannel integration.
By Ian P. Murphy • April 7, 2015 -
Lord & Taylor may have violated FTC rules with Instagram campaign
The retailer recently paid 50 Instagram users to flaunt a dress on their feeds—yet failed to disclose this information in the posts.
By Daphne Howland • April 7, 2015 -
Facebook still the social login leader
The new Janrain survey shows that the site is widening its lead over Google+.
By Ian P. Murphy • April 7, 2015 -
Lane Bryant jabs Victoria's Secret in new campaign
The lingerie retailer's #ImNoAngel campaign is scheduled to run on television, in print, and on social media channels.
By Ian P. Murphy • April 7, 2015 -
Retrieved from Apple on March 10, 2015
Deep DiveWhat shopping could look like on the Apple Watch
The watch promises to improve the impact of push alerts, ease access to shopping lists, and pair well with beacons.
By Ian P. Murphy • April 2, 2015 -
Social media firm Sprinkler attracts capital for growth
The social media management platform targets large clients.
By Ian P. Murphy • April 2, 2015 -
GNC names new marketing agencies
The three innovative partners understand GNC's brand, the company says.
By Ian P. Murphy • April 2, 2015 -
Deep Dive
For these retailers, April Fools' is every day
Many retailers are using prank ads to deliver eyeballs and to seek viral hits.
By Ian P. Murphy • April 1, 2015 -
Sponsored by Windsor Circle
Top 3 Automated Predictive Email Campaigns for 2015
With the help of predictive technology, retailers are building their customer base with tailored messages and shopping experiences.
March 31, 2015 -
Wal-Mart incentivizes grocery pickup
The retail giant is offering customers $10 off their first orders in test markets.
By Ian P. Murphy • March 31, 2015 -
Williams-Sonoma releases mobile recipe app
The branded app brings favorite recipes and tools to mobile users.
By Ian P. Murphy • March 30, 2015 -
Walgreens ends 'Be Well' directive
Employees at the drugstore chain are no longer required to issue the stock phrase upon checkout.
By Ian P. Murphy • March 27, 2015
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