Spanx adds new activewear collection

The line, called Spanxsmooth OnForm, features light compression and is designed for low-intensity exercise and casual dressing.

By Lara Ewen • Jan. 17, 2025

Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

By Peter Adams • Jan. 16, 2025

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Ulta Beauty has big plans for its personalization efforts in 2025

The company’s strategy includes putting a customer-centric lens on operations and investing in methods that can drive customer lifetime value.

By Bryan Wassel • Jan. 16, 2025

At NRF, 40,000 humans contemplate AI

Artificial intelligence is useful to many areas of retail, from sourcing to customer service, making it a hot topic during this year’s Big Show. 

By Daphne Howland • Jan. 16, 2025

Anthropologie launches resortwear line

The Urban Outfitters, Inc.-owned brand is positioning its new label as a response to increased consumer interest in travel.

By Laurel Deppen • Jan. 15, 2025

Amazon offers ad tech to retailers in retail media land grab

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

By Peter Adams • Jan. 15, 2025

How American Eagle’s chief marketer avoids AI’s ‘generic creative’ trap

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

By Peter Adams • Jan. 15, 2025

Sephora to redesign entire North American store fleet

The changes range from minor updates to overhauls, as the beauty company embarks on the largest capital project in its history.

By Kaarin Moore • Updated Jan. 16, 2025

ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’

CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.

By Kaarin Moore • Jan. 14, 2025

How Walmart’s latest brand refresh reinforces bigger digital ambitions

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger stand-alone brand asset.

By Peter Adams • Updated Jan. 14, 2025

The Weekly Closeout: Ulta’s future and Big Lots’ store-saving deal

The beauty retailer named a new CEO while Big Lots closed on a sale agreement that will enable it to keep hundreds of stores open.

By Retail Dive Staff • Jan. 10, 2025

How TikTok Shop is changing the way brands reach customers

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

By Xanayra Marin-Lopez • Updated Jan. 10, 2025

Target to add 2K items to wellness assortment

The retailer will price more than half of the products under $10 and hundreds will be exclusives.

By Nate Delesline III • Jan. 9, 2025

These 5 tween retailers once dominated the space. Here’s where they are now.

Brands like Wet Seal and Delia’s have since faded from the spotlight as stores failed to keep up with the changing needs of new generations.

By Xanayra Marin-Lopez • Jan. 9, 2025

DoorDash enters deal with Ibotta to expand digital promotions offering

The tie-up aims to push savings opportunities and coupons to shoppers on everyday purchases across categories, such as beauty and home improvement.

By Peyton Bigora • Jan. 8, 2025

Holiday e-commerce hits a record as shoppers choose phones over stores

Consumers sought out deals but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.

By Daphne Howland • Jan. 8, 2025

8 retail trends to watch in 2025

Each year brings unique headwinds and tailwinds. From increased attention on DEI efforts to the shifting nature of DTC, this is what we’ll be following in 2025.

By Retail Dive Staff • Jan. 7, 2025

With latest launch, Fine’ry targets the men’s fragrance market

The move was “a natural next step for Fine’ry,” according to Nadia Khan, senior vice president of brand marketing at parent company Maesa.

By Caroline Jansen • Jan. 7, 2025

Dr. Martens creative director steps down after a decade

Darren McKoy said he was ready to embrace new opportunities and creative challenges, and the footwear company hasn’t named a replacement.

By Laurel Deppen • Jan. 7, 2025

J.C. Penney hires agency Mischief, seeking bigger creative swings

Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain. 

By Peter Adams • Jan. 7, 2025

Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer

Chief Marketing Officer Andrew Katz explains how a new multimillion-dollar campaign is part of the brand’s efforts as the “big guys” enter the nonalcoholic beer category.

By Chris Kelly • Jan. 7, 2025

TikTok Shop expands collectibles categories

The social commerce company is broadening its collectibles and focusing on authentication, as a potential U.S. ban looms.

By Tatiana Walk-Morris • Jan. 3, 2025

Did Costco just reset the narrative around DEI?

In contrast to a slew of companies, the warehouse retailer has forcefully rejected an anti-DEI shareholder proposal as bad for business.

By Daphne Howland • Jan. 3, 2025

The Weekly Closeout: Vera Bradley urged to sell and Fleet Feet makes an acquisition

Fund 1 Investments in a letter pushed the accessories brand to consider strategic alternatives, while the footwear retailer bought South Sound Running.

By Retail Dive Staff • Jan. 3, 2025

Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’

Elliott Hill, who just took over the top spot in October, vowed a return to stronger relationships with its partners as sales fell 8% in Q2.

By Cara Salpini • Dec. 20, 2024