DTC


  • Chrissy Teigan and John Legend stand near Kismet pet brand products
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    Courtesy of Kismet
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    John Legend and Chrissy Teigen launch Kismet pet brand

    The celebrity couple said the brand offers high quality pet food, lifestyle goods and content.

    By May 6, 2024
  • An Oura Ring display at a Target store.
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    Courtesy of Oura Ring
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    Wholesale remains most profitable investment channel for brands: report

    The channel, which is expected to grow 51% this year, accounts for about 60% of companies’ total sales, according to a recent NuOrder report.

    By May 6, 2024
  • Trendline

    Top 5 stories from Retail Dive

    Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover and layoffs.

    By Retail Dive staff
  • The exterior of Azazie Studio
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    Courtesy of Azazie
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    DTC bridal brand Azazie opens first physical location

    Azazie Studio is closed to the public and will be used to host private events, bridal celebrations, style and influencer appointments, gifting suites and more.

    By Howard Ruben • May 6, 2024
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
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    Courtesy of Olaplex
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    Olaplex reports Q1 sales declines across all channels

    The hair care company’s overall sales fell 13.1%, with its DTC segment down almost 16%, while net income dropped 63% compared to last year. 

    By Howard Ruben • May 3, 2024
  • Poppi, soda
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    Courtesy of Poppi
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    Healthy soda brand Poppi denies being M&A target of large beverage companies

    The drink, introduced in March 2020, is posting triple-digit growth as it benefits from surging consumer interest in better-for-you offerings.

    By Christopher Doering • May 3, 2024
  • Exterior of Wayfair's headquarters in Boston
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    Caroline Jansen/Retail Dive
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    Wayfair net sales fall 1.6% in Q1

    Despite challenges across the home goods category, executives remained optimistic that demand will return.

    By May 3, 2024
  • Column

    The Weekly Closeout: Boscia plans to shutter website and L’Occitane takes steps to go private

    The clean skin care brand said it will close its website on May 31, while the beauty brand’s chairperson, Reinold Geiger, launched a buyout bid.

    By Retail Dive Staff • May 3, 2024
  • Peloton CEO Barry McCarthy in a blue vest and glasses.
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    Kevin Dietsch / Staff via Getty Images
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    Peloton lays off 15% of global workforce as CEO Barry McCarthy exits

    The staff reductions impact about 400 employees and come as the fitness company faces declining sales and members.

    By May 2, 2024
  • Children playing and jumping wearing bright colored clothing
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    Permission granted by Hanna Andersson
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    Hanna Andersson taps Apple vet as chief brand officer

    Grace Wong, who also worked at Gap, will lead creative development at the children’s brand and produce content across the company’s platforms.

    By Howard Ruben • May 2, 2024
  • A tailor works at a sewing machine, reusing fabric from old denim clothes.
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    Natalia Khimich via Getty Images
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    Reformation reports spike in direct emissions, misses 2023 carbon intensity target

    The apparel company known for pioneering sustainable practices aims to slash its Scope 1 and 2 emissions by 42% by 2030, compared to a 2021 baseline.

    By Zoya Mirza • May 1, 2024
  • Tiger Woods in a dark blue long sleeves t-shirt with the words Sun Day Red on the front.
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    Courtesy of Ethan Gulley for Sun Day Red
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    Tiger Woods’ Sun Day Red debuts first collection

    The professional athlete and TaylorMade in February announced the launch of the brand after Woods ended his 27-year partnership with Nike.

    By Howard Ruben • May 1, 2024
  • Green shelves with clear and colorful cleaning bottles next to paper towel rolls
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    Permission granted by Grove Collaborative
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    Grove Collaborative CEO talks new subscription model, winning over ‘dark green customers’

    Eight months into his tenure, Jeff Yurcisin is shaking things up at the sustainable products company.

    By Updated May 1, 2024
  • A Gymshark clothing display
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    Craig Barritt via Getty Images
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    Gymshark taps Adidas vet as first general manager of wholesale and retail

    In addition to appointing Hannah Mercer, the activewear brand also named Kim Dolder as its first general manager of North America.

    By Howard Ruben • April 30, 2024
  • An assortment of Snif fragrances
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    Permission granted by Snif
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    Fragrance brand Snif lands in all Ulta Beauty locations

    After first forming a partnership with the beauty retailer last summer, the move expands the brand’s presence from 539 Ulta stores to more than 1,350.

    By Howard Ruben • April 29, 2024
  • L.L. Bean and Summersalt team up on swimwear collection
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    Courtesy of LL Bean and Summersalt
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    L.L. Bean, Summersalt team up on swimwear collection

    Outdoor gear and accessories, including hats and sandals, are also part of the collection.

    By April 26, 2024
  • An Alo Yoga storefront at The Grove shopping center in Los Angeles.
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    Cara Salpini/Retail Dive
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    Alo Yoga, Vuori gaining share in activewear market, report finds

    The DTC brands, which share shoppers with Lululemon and Nike, are growing as rivals like Under Armour contract, according to an Earnest Analytics report.

    By April 26, 2024
  • A Mented Cosmetics palette
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    Courtesy of Mented
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    West Lane Capital Partners acquires Mented Cosmetics

    West Lane has been building out its portfolio of beauty brands, recently acquiring Seven hair care earlier this month.

    By Howard Ruben • April 26, 2024
  • A Mango storefront.
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    Courtesy of Mango
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    Column

    The Weekly Closeout: Layoffs at Lululemon and Mango opens more stores

    The athletics retailer had a round of layoffs as it shuttered a distribution center and Mango opened locations in Washington, D.C., and Boston. 

    By Retail Dive Staff • April 26, 2024
  • A photo of the exterior of a Foxtrot store on The Drag in Austin, Texas.
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    Permission granted by Foxtrot
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    Foxtrot, Dom’s sued amid mass layoff

    A class action complaint claims the companies violated the WARN Act by failing to give its employees at least 60 days notice of the mass layoff.

    By Brett Dworski • April 26, 2024
  • A Hoka storefront in Los Angeles
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    Cara Salpini/Retail Dive
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    Deckers Brands names president of global marketplace

    Marco Ellerker is being promoted into the newly created position, following the company's record revenue growth in Q3.

    By April 26, 2024
  • A person wearing a suit in a green landscape.
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    Courtesy of Indochino
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    Indochino launches its first ready-to-wear suit collection

    The custom suiting brand is going after convenience with the new line and said it plans to expand its ready-to-wear assortment in the future.

    By April 25, 2024
  • Two girls jumping on a couch
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    Courtesy of Lovesac
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    Lovesac pares back inventory costs as it simplifies operations

    Costs associated with inbound freight and warehousing costs dropped as the furniture company rolled out planning capabilities and simplified operations.

    By S.L. Fuller • April 25, 2024
  • Cooler and drinkware brand RTIC in 3,800 Walmart stores
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    Courtesy of RTIC
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    RTIC Outdoors expands into Walmart

    The drinkware and cooler brand is selling 55 of its best-selling products in 3,800 of the mass merchant’s stores as well as on its website.

    By April 24, 2024
  • A Jason Wu Beauty palette
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    Courtesy of Jason Wu Beauty
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    Jason Wu Beauty lands in over 3,000 CVS stores

    The partnership adds to the beauty brand’s distribution channels, which also include Target and J.C. Penney.

    By Howard Ruben • April 24, 2024
  • Allbirds new sneaker the Tree Runner Go
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    Courtesy of Allbirds
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    Allbirds unveils Tree Runner Go sneaker as it refocuses on core products

    The shoe features improvements to the original design and comes after the successful launch of the Wool Runner 2.

    By April 23, 2024