Consumer Trends: Page 4


  • A store with pink neon signs featuring a Labubu toy monster on the front.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Labubus, Gen Z and the collection obsession

    The adorable tiny monster that’s taken over social media feeds speaks to a larger phenomenon of the need for trending trinkets.

    By Aug. 4, 2025
  • A large, lit-up sportswear store at night.
    Image attribution tooltip
    Courtesy of Adidas
    Image attribution tooltip

    Adidas poised to grab market share this year as Nike falters

    Shein, Uniqlo, Skechers and New Balance are also projected to broaden their share of the apparel space, according to GlobalData analysis.

    By Aug. 1, 2025
  • Trendline

    How artificial intelligence is shaping retail

    More retailers are leaning on AI as a tool, tapping into the tech to improve customer service and support supply chain functions.

    By Retail Dive staff
  • A woman in pink and white clothes lounges at a table covered in pink desserts and fruit.
    Image attribution tooltip
    Courtesy of Victoria's Secret
    Image attribution tooltip

    Victoria’s Secret’s Pink goes after Gen Z with LoveShackFancy collab

    The move builds on a larger effort to attract young shoppers by dedicating more in-store space to Pink and broadening that banner’s apparel assortment.

    By Tatiana Walk-Morris • July 31, 2025
  • A quotation mark on a blue background.
    Image attribution tooltip
    Kendall Davis/Retail Dive
    Image attribution tooltip
    Podcast

    The Backroom: What’s next for Target?

    Join Retail Dive reporters Daphne Howland and Dani James for a discussion about the mass retailer’s unique history, the ups and downs of its differentiation, and where it may be headed.

    By Retail Dive Staff • July 31, 2025
  • Samuel L. Jackson for Adidas Originals
    Image attribution tooltip
    Courtesy of Adidas
    Image attribution tooltip

    Adidas braces for $230M tariff hit in the back half of the year

    Nevertheless, the sportswear giant maintained its outlook and said it has yet to see consumer demand weaken.

    By July 30, 2025
  • Person sits on a couch shopping on an iPad next to a Christmas tree.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Shoppers to go into credit card debt, use BNPL to afford the holidays

    U.S. consumers aren’t shifting away from spending, but they are strategically approaching how to afford purchases, according to a new report. 

    By Tatiana Walk-Morris • July 29, 2025
  • People walking toward a Macy's store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Macy’s brings back ‘Black Friday in July’ sale

    In addition to deals on clothing, accessories and beauty products, the department store is also dropping a curated selection of holiday items.

    By Howard Ruben • July 25, 2025
  • Mattel recently opened the first Uno Social Club in Las Vegas at the Palms Casino Resort.
    Image attribution tooltip
    Courtesy of Mattel
    Image attribution tooltip

    Mattel to keep roughly half of US toys below $20

    Even as net sales fell 6% in Q2, the company’s CEO doesn’t see consumers as any more price sensitive compared to a year ago.

    By July 25, 2025
  • Klarna payments.
    Image attribution tooltip
    Courtesy of Klarna
    Image attribution tooltip

    Klarna users can now list past purchases on Poshmark

    The two companies are offering Posh Credit to first-time Klarna users ahead of the back-to-school shopping season.

    By July 24, 2025
  • Students with backpacks and an adult are walking toward the side of a yellow school bus. The bus doors are open and students are going inside the bus.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Back-to-school shoppers avoiding price hikes by reusing supplies, buying cheaper brands

    Most consumers said higher prices are impacting their choices this year, according to a new ICSC report.

    By Tatiana Walk-Morris • July 24, 2025
  • People walking past and into a store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Target unveils ‘Back-to-School-idays’ savings event

    The mass retailer is bringing back in-store personalization services for select gear and building on previous Circle Week school discounts. 

    By July 22, 2025
  • A person's hand types on a keyboard while the other hand holds a credit card.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    AI shopping assistants have a trust problem

    Skepticism about the tech is a major barrier to its adoption, as it ranks among the least trusted sources for shopping information, according to a new report.

    By Tatiana Walk-Morris • July 22, 2025
  • person bends over and picks up a stack of packages from a porch step
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Consumer ire over delivery mishaps shifts from shippers to merchants

    E-commerce retailers are struggling to meet consumers’ rising expectations for faster delivery, according to InsureShield Shipping Insurance.

    By Michael Brady • July 22, 2025
  • A customer walks down a grocery aisle.
    Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Consumer sentiment edges up on expectations inflation will cool

    Recent stability in consumer sentiment coincides with mixed signals on employment and retail sales.

    By Jim Tyson • July 21, 2025
  • Two people stand together in a cream-colored room by a table.
    Image attribution tooltip
    Courtesy of E.l.f. Beauty
    Image attribution tooltip
    Column

    The Weekly Closeout: Rhode’s road to growth and department store sales wobble

    The Hailey Bieber-founded beauty brand could soon reach $500 million, while the department store sector fell in June.

    By Retail Dive Staff • July 18, 2025
  • A Target storefront with the company's signature red color scheme and bullseye logo
    Image attribution tooltip
    Courtesy of Target
    Image attribution tooltip

    Target to stop price matching retailers

    The company will no longer match pricing for identical items at places such as Walmart and Amazon.

    By July 18, 2025
  • A bed with products from Macy's Arch Studio private label
    Image attribution tooltip
    Courtesy of Macy's
    Image attribution tooltip

    Gen Z forecast to become most loyal purchasers of private label

    Store brands are opening a door for younger consumers to obtain affordable luxuries, per a new report. 

    By Tatiana Walk-Morris • July 17, 2025
  • JanSport campaign imagery for it's "Always With You" campaign.
    Image attribution tooltip
    Courtesy of JanSport
    Image attribution tooltip

    Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

    The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

    By Jessica Hammers • July 16, 2025
  • A person carries multiple small shopping bags.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Consumers to cut back on essentials to cover holiday purchases

    Spending won’t drop, but higher costs mean shoppers will make trade-offs in every category this season, according to an Inmar Intelligence report.  

    By Tatiana Walk-Morris • July 15, 2025
  • Assorted multicolor backpacks from Walmart lined up
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart offers some back-to-school supplies at lower prices this year

    The retailer brought back its one-click school lunch basket and also announced the launch of private label tween brand Weekend Academy.

    By July 15, 2025
  • Person holding a phone with Amazon's Prime Day dates.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon once again touts ‘record’ Prime Day sales

    The event was double the length of the previous year, though, so "anything else would be a big disappointment," one analyst said.

    By July 15, 2025
  • Ulta storefront
    Image attribution tooltip
    Courtesy of Ulta
    Image attribution tooltip

    Ulta expands Korean beauty assortment in new partnership

    A deal with K-Beauty World will bring eight brands to the retailer’s stores and website this summer as it looks to add newness to its assortment.

    By July 14, 2025
  • A bored customer with their credit card on a computer.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    US consumers adjust spending in response to tariffs

    Behavior shifts are happening in real time as shoppers feel economic stress caused by levies, according to a Savanta report. 

    By Tatiana Walk-Morris • July 10, 2025
  • TikTok sign outside of office building.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Luxury shoppers turn to TikTok for product discovery

    Users are scrolling the social media giant to find product reviews, creator videos and other content that influence their purchases.

    By Tatiana Walk-Morris • July 10, 2025
  • An entrance to a clothing store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Lululemon increasing markdowns at ‘alarming rates’ as momentum fades

    In a research note, Jefferies analysts called out inconsistent pricing for identical items and the consequences of attempts to lure younger shoppers.

    By July 9, 2025