Consumer Trends: Page 4


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    Justin Sullivan via Getty Images
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    Prestige beauty sales continue to outpace mass with 8% growth in the first half of the year

    High-end fragrance was a bright spot, rising 12%, but its popularity is also driving sales of mass products and private-label dupes.

    By Tatiana Walk-Morris • Aug. 7, 2024
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    Retrieved from Liquid Death on August 01, 2024
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    Q&A

    How Liquid Death cuts through marketing noise without big media buys

    Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.

    By Chris Kelly • Aug. 6, 2024
  • Trendline

    The state of small business

    Disruptions from the pandemic, e-commerce and broader economic trends continue to bedevil operations for small businesses.

    By Retail Dive staff
  • Woman looking at her mobile phone while shopping at the supermarket.
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    FreshSplash via Getty Images
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    How to win over customers in inflationary times. Hint: It’s not just about price.

    Quality and other considerations are in play as shoppers mull whether or not to spend their money on discretionary items.

    By Aug. 5, 2024
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    Courtesy of Walmart
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    55% of Gen Z have made an online purchase while browsing social media

    A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery. 

    By Tatiana Walk-Morris • July 30, 2024
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    Poike via Getty Images
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    After a bad first half, US consumer tech sales expected to fall 2% in 2024: Circana

    The research firm said the macroeconomic environment remains unchanged, but signaled strength in some categories for the back half of the year.

    By Tatiana Walk-Morris • July 29, 2024
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    JLco - Julia Amaral via Getty Images
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    Sponsored by Dell Technologies

    Building the store of the future? Update your IT foundation first

    To fully leverage today’s emerging technologies and deliver the experiences customers are expecting, retailers must modernize their stores’ IT infrastructure.

    July 29, 2024
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    gorodenkoff via Getty Images
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    In-store experience wins out as customers want to see and touch purchases: report

    Customers value associates’ advice, particularly for luxury goods, while they feel frustrated by chatbots’ inability to resolve customer service inquiries.

    By Bryan Wassel • July 26, 2024
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: All of a sudden, a lot is happening at department stores

    The team discusses a barrage of news from several players in a retail space that has been written off many times.

    By Retail Dive Staff • July 25, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok Shop spend jumps during Deals for You Days

    U.S. shoppers spent $52 each during the social platform’s July sale, a historic high and a break from recent declines, according to Earnest Analytics.

    By Tatiana Walk-Morris • July 24, 2024
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    Courtesy of Knix
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    Knix enlists soccer star Megan Rapinoe for latest campaign

    Rapinoe teamed up with the brand to pay athletes to talk about their periods while competing in sports.

    By Howard Ruben • July 22, 2024
  • A Dollar General sign and brick storefront on a cloudy day with the company's signature black on yellow logo
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    Permission granted by Dollar General
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    Dollar General to offer over 100 back-to-school products for $1 or less

    Notebooks, pencils, glue sticks and folders are among the low-priced offerings. The dollar store will also offer backpacks for $5.

    By Tatiana Walk-Morris • July 19, 2024
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    Creative via Getty Images
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    US online retail sales to reach $1.2 trillion this year: report

    E-commerce is “maturing” and returning to “pre-pandemic normalcy” as it continues to capture market share, according to FTI Consulting. 

    By Tatiana Walk-Morris • July 17, 2024
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    Tim Boyle via Getty Images
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    Back-to-school spending expected to drop from last year: report

    Spending per child is projected to be $586, with overall market spend reaching $31.3 billion, according to a recent survey from Deloitte.

    By Howard Ruben • July 16, 2024
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    AnnaStills via Getty Images
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    NRF: 85% of back-to-school buyers plan to shop Prime Day

    Sales are expected to be down from last year’s record highs, but shoppers are once again starting early and prioritizing this month’s discounts.

    By Tatiana Walk-Morris • July 15, 2024
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    Courtesy of Von Dutch
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    Column

    The Weekly Closeout: Von Dutch is acquired and Bath & Body Works partners with Crocs

    The fashion company was sold to WSG Brands, while the shoe collab is all decked out in gingham. 

    By Retail Dive Staff • July 12, 2024
  • Two people walk down a store aisle past a sign that reads, "Everyday Low Price."
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    Joe Raedle via Getty Images
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    One-third of consumers cut spending in Q2: report

    Inflation concerns continue to weigh on shoppers, with 84% saying it has affected how they spend their money, according to a report from Jungle Scout.

    By Howard Ruben • July 12, 2024
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    Catherine Douglas Moran/Retail Dive
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    Private brands hit record highs in unit and dollar share in first half of 2024

    Store brands’ year-over-year growth for both measurements outperformed that of national brands, according to Circana data shared by PLMA.

    By Catherine Douglas Moran • July 11, 2024
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    Courtesy of being
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    New inclusive hair care brand Being launches at Walmart

    Monday Haircare and Osāna Naturals founder Jaimee Lupton debuted her latest brand at the retailer in-stores and online.

    By July 11, 2024
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    Cara Salpini/Retail Dive
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    Customers want rewards and exclusive perks from loyalty programs, survey finds

    Shoppers want the ability to earn rewards points towards discounts, bonuses or exclusive merchandise, according to Snappy.

    By Kristen Doerer • July 9, 2024
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    Inside Creative House via Getty Images
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    Parents to spend nearly 22% more on back-to-school shopping this year: report

    Walmart, Target and Amazon continue to dominate the top list of places consumers want to shop during the season, a JLL survey found.

    By Tatiana Walk-Morris • July 2, 2024
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    Courtesy of Poppi
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    Poppi lawsuit turns attention and scrutiny to the prebiotic beverage industry

    The category's explosive growth with little regulation has led to questions over what makes a product "gut healthy."

    By Alexandra Frost • July 2, 2024
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    Courtesy of Sam's Club
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    Gen Z, millennials drive membership growth at Sam’s Club

    Walmart CFO John David Rainey said the digital experience at the club retailer resonates with that cohort. 

    By July 1, 2024
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    Justin Sullivan via Getty Images
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    Consumers splurge on cosmetics online despite inflation: report

    While shoppers are trading down in categories like electronics and apparel, they’re continuing to buy luxury goods like fragrances and lipsticks, Adobe Analytics found.

    By Howard Ruben • June 27, 2024
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: What’s going on with Amazon Fashion?

    The podcast welcomes Fashion Dive to discuss what the e-commerce giant’s approach means for brands and consumers, and what could be different.

    By Retail Dive Staff • June 27, 2024
  • DTC EBIT margins ‘meaningfully below’ wholesale, per report

    BMO Capital Markets found that brands that grew DTC did not see a notable increase in revenue, merchandise margins, EBIT margins or EBIT dollars.

    By Howard Ruben • June 24, 2024