Consumer Trends


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    Shutterstock.com/PeopleImages

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    Sponsored by Affinity Solutions

    What last year’s receipts say about the year ahead

    Retail wasn’t out of style in 2025, shoppers simply chose more carefully. See the trends that filled bags, emptied shelves, and set the tone for retail’s 2026 runway.

    March 9, 2026
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    Spencer Platt via Getty Images
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    Tariff refunds: Court provides first step with liquidation order

    The Court of International Trade on Wednesday directed Customs and Border Protection to remove defunct tariffs when finalizing non-liquidated entries.

    By Phil Neuffer , Antone Gonsalves • March 5, 2026
  • Trendline

    Top 5 stories from Retail Dive

    From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.

    By Retail Dive staff
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    Daphne Howland/Retail Dive
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    ‘Target is not an everything store’: CEO

    The retailer unveiled its multiyear turnaround plan, which includes an additional $1 billion operational investment and revamps of some private labels.

    By March 4, 2026
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    Courtesy of Brooks Brothers
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    How Brooks Brothers is refreshing the oldest apparel brand in the US

    Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.

    By Chris Kelly • March 4, 2026
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    Alyssa Eckel-Martin/Retail Dive
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    Sponsored by Simon-Kucher

    [Podcast] Decoded: The New Consumer

    This podcast uncovers how AI, influencers, and shifting consumer habits are reshaping the future of retail.

    By Retail Dive's studioID • March 4, 2026
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    Courtesy of Pokemon
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    Premium toys drive US toy market rebound

    Shoppers have turned away from more affordable options in favor of toys at higher price points, according to Circana.

    By Tatiana Walk-Morris • Feb. 27, 2026
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Walmart and Target are not the same

    The team discusses how different the companies are, despite ushering in new executive leadership at the same time.

    By Retail Dive Staff • Feb. 26, 2026
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    Courtesy of Lowe's
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    Lowe’s cuts jobs, issues cautious guidance amid sector pressures

    Despite better-than-expected revenue, CEO Marvin Ellison said “consumers are reluctant to make significant investments in their homes” right now.

    By Feb. 25, 2026
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    Getty Images
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    US e-commerce sales to reach $1.8 trillion by 2030

    Though shoppers are projected to spend more online, over 70% of retail sales will still come from stores, according to a Forrester report. 

    By Tatiana Walk-Morris • Feb. 24, 2026
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    Daphne Howland/Retail Dive
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    The fractured, fragile US consumer

    There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.

    By Feb. 24, 2026
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    Alamy
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    Walmart grocery penetration reaches record-breaking 72%

    This significant uptick and the overall momentum of mass retailers and dollar stores are fueled by ongoing financial insecurity among U.S. shoppers, according to a new report. 

    By Peyton Bigora • Feb. 23, 2026
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    Chip Somodevilla via Getty Images
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    Supreme Court invalidates Trump tariffs based on emergency powers

    In a 6-3 decision, the court rejected President Trump's claim that a 1977 law gave him the authority to impose broad tariffs globally.

    By Antone Gonsalves • Feb. 20, 2026
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    Sam Silverstein/Retail Dive
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    Walmart furthers gains with higher-income shoppers

    The retailer released a conservative outlook as lower-income households remain stretched, with CEO John Furner saying some spend “paycheck to paycheck."

    By Feb. 19, 2026
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    Getty Images
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    Why brands need to optimize their mobile apps and websites for AI

    Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

    By Michael Brady • Feb. 18, 2026
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    Unsplash.com/VadimBerg

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    Sponsored by Nift

    Outcomes are table stakes. How brands deliver them is the advantage.

    How performance is expanding beyond transactions in commerce media

    By Saket Mehta, CRO at Nift • Feb. 17, 2026
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    Courtesy of Lululemon
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    Column

    The Weekly Closeout: Tree Hut’s Gen Alpha brand — and will Lululemon’s new training line hit?

    The body care company is launching “Splash” to appeal to a younger audience, while the activewear brand is pushing past its latest leggings snafu to debut a new fabric.

    By Retail Dive Staff • Feb. 13, 2026
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    Getty Images
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    What December retail sales say about consumers in 2026

    Shoppers are likely to keep spending, but even luxury consumers are wary.

    By Feb. 12, 2026
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    Getty Images
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    Fewer consumers are shopping online on a daily basis

    The number of consumers who turn to e-commerce daily has declined 12 percentage points from last year, with in-store shoppers on the rise.

    By Tatiana Walk-Morris • Feb. 11, 2026
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    Permission granted by Victoria’s Secret & Co.
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    The latest evolution at Victoria’s Secret is an expanded T-shirt bra line

    According to Victoria’s Secret Brand President Anne Stephenson, the retailer has updated craftsmanship and is leaning into products that are both comfortable and sexy.

    By Feb. 11, 2026
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    Kaarin Moore/Retail Dive
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    What to watch in retail in 2026

    From the trajectory of the department store segment to the rise of generative AI, here’s what Retail Dive is keeping an eye on this year.

    By Retail Dive Staff • Jan. 30, 2026
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    Courtesy of Merit
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    Column

    The Weekly Closeout: Valentine’s Day spending to top $29B, Merit to raise prices

    Consumers are budgeting roughly $200 on gifts for the holiday, per NRF, while the beauty brand is increasing prices on select products.

    By Retail Dive Staff • Jan. 30, 2026
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    Peyton Bigora/Retail Dive
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    Private label sales set another record in 2025

    Shoppers spent just under $283 billion on store-brand products last year, up 3.3% compared with 2024, the Private Label Manufacturers Association reported.

    By Sam Silverstein • Jan. 26, 2026
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    Getty Images
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    Retail’s risky AI commerce bet

    As retailers race to meet consumers on external AI platforms, they risk losing data and direct interaction with shoppers. Experts say disruption has only just begun.

    By Jan. 26, 2026
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    Courtesy of Reebok
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    Column

    The Weekly Closeout: Reebok teams with Karol G and will January storms ice out retail sales?

    The activewear brand signed a multiyear deal with the Colombian artist, while analysts speculate upcoming weather could slow spending.

    By Retail Dive Staff • Jan. 23, 2026
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    Courtesy of Depop
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    Cautious consumers shunned big-ticket items last year

    Higher tax refunds could lift discretionary spending in 2026, but the labor market is the biggest factor, according to Bank of America Institute research.

    By Jan. 21, 2026