Consumer Trends


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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Halloween casts a spell over retail

    The creepy-crawly event has grown into a monthslong celebration and a $13 billion business. But is it a harbinger for the holidays?

    By Retail Dive Staff • Oct. 30, 2025
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    Cara Salpini/Retail Dive
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    How skeletons transcended Halloween

    Once a standard spooky time decoration, these figurines now play sports, walk their dogs and otherwise hold court in yards year-round.

    By Oct. 28, 2025
  • Trendline

    How artificial intelligence is shaping retail

    More retailers are leaning on AI as a tool, tapping into the tech to improve customer service and support supply chain functions.

    By Retail Dive staff
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    Half of shoppers plan to use BNPL this holiday season

    Affordability and budget control are the top reasons U.S. consumers are using buy now, pay later services, according to a PayPal survey. 

    By Tatiana Walk-Morris • Oct. 27, 2025
  • AI assistant apps icons for OpenAI ChatGPT, Google Gemini and Anthropic Claude. are pictured on a smartphone screen.
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    Retailers enter a generative AI feedback loop

    The industry is turning to AI to better understand the technology itself, all with the hope of capturing consumer attention.

    By Oct. 27, 2025
  • An adult and two children with a shoppiing cart, in a store, surrounded by holiday merchandise.
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    Courtesy of Walmart
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    More pressure for US consumers as most states warn food assistance could dry up next month

    Grocery stores will be directly affected, but discretionary spending will also take a hit if consumers can’t feed their families, analysts warned this week.

    By Oct. 24, 2025
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    Daphne Howland/Retail Dive
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    ‘A cultural shift’: Dollar Tree’s CEO on tech, AI adoption

    The discount retailer during its investor day discussed how AI has helped hiring efforts, all while some analysts questioned its pricing strategy.

    By Oct. 23, 2025
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    Dani James/Retail Dive
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    Target needs a win. Will the holidays deliver?

    The retailer is emphasizing exclusive merchandising and affordability this season as part of a long-term effort to regain growth.

    By Oct. 23, 2025
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    Gen Z, millennials drive adoption of AI for holiday shopping

    Those groups are harnessing artificial intelligence for gift ideas and to compare prices this season, a new survey states.

    By Tatiana Walk-Morris • Oct. 21, 2025
  • A person sits in front of a computer online shopping while a Christmas lights are in the background.
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    Consumers embrace AI for research, but few have allowed it to make purchases

    Customers are worrying over payment security, privacy and potential mistakes with autonomous AI purchases, a Riskified survey found.

    By Bryan Wassel • Oct. 21, 2025
  • A corner Adidas store with a tall screen featuring the words "You Got This."
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    Courtesy of Adidas
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    With Nike in turnaround mode, is this Adidas’ opportunity in the US?

    North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the retailer to be “more American.”

    By Oct. 21, 2025
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    Kaarin Moore/Retail Dive
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    Why Halloween is a ‘master class’ for retailers

    The season’s broad emotional appeal and delivery on in-store experiences means that shoppers, especially Gen Z, are ready to spend. 

    By Oct. 21, 2025
  • A person sits in front of a computer online shopping while a Christmas lights are in the background.
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    Nearly all generations, income groups plan to pull back on holiday spend

    Only Gen X plans to increase spending slightly, as consumers search for deals and trade down on brands and retailers, per a Deloitte report. 

    By Tatiana Walk-Morris • Oct. 20, 2025
  • Two ThredUp boxes sitting on top of each other on a bed, with a teal sweater next to them.
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    Courtesy of ThredUp
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    Will shoppers turn to secondhand for value this holiday?

    A new report from ThredUp and GlobalData found that consumers could use about 40% of holiday budgets on secondhand gifts.

    By Oct. 20, 2025
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    Neilson Barnard via Getty Images
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    Column

    The Weekly Closeout: Toms names Crocs vet CEO and is drop culture winding down?

    Jessica Alsing, who spent more than eight years at Crocs, is taking the reins at Toms. Meanwhile, one analyst sees signs of an end to the popular sales model.

    By Retail Dive Staff • Oct. 17, 2025
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    September retail sales rise amid signs of waning spending power

    Inflation seems to be driving some of last month’s sales gains, as unit sales were down in some categories, according to Circana research.

    By Oct. 16, 2025
  • Shoppers walk through a Macy's department store on Black Friday. A sign reads, "Give Love."
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    Kamil Krzaczynski via Getty Images
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    Why holiday season store experiences should be helpful but unobtrusive

    Shoppers are often busy and stressed, and a retailer that turns the holiday rush into a smooth, enjoyable experience can earn loyalty without the need for flashy gimmicks.

    By Bryan Wassel • Oct. 16, 2025
  • Corie Barry from Best Buy sitting next to a moderator at the Fortune MPW 2025 summit.
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    Dani James/Retail Dive
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    What’s keeping Best Buy’s CEO up at night?

    A growing consumer income divide is on Corie Barry’s mind, the executive told an audience at the Fortune Most Powerful Women summit.

    By Oct. 15, 2025
  • The inside of a Princess Polly store.
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    Courtesy of Princess Polly
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    ‘We’re certainly not fast fashion’: A.k.a. Brands CEO

    Princess Polly and Culture Kings chief Ciaran Long talks about delivering on-trend fashion and the conglomerate’s strategy on opening stores.

    By Oct. 14, 2025
  • A person carrying a tote bag looks at items on a grocery store shelf
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    Brandon Bell via Getty Images
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    Weak consumer sentiment persists amid job anxiety

    “We need to be prepared for the possibility that the softening in the labor market will become something worse,” Federal Reserve Governor Michael Barr said.

    By Jim Tyson • Oct. 14, 2025
  • An escalator in a shopping mall during the Christmas and holiday season.
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    Jon Cherry via Getty Images
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    Consumers to slash holiday budgets by over 10%

    Gifting remains a priority, however, as shoppers look for other categories to cut back on, according to a recent JLL report.

    By Howard Ruben • Oct. 10, 2025
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    Shoppers seek value, deals this holiday season

    Consumers are turning away from retailers with significant price hikes and searching for discounts, according to ICSC. 

    By Tatiana Walk-Morris • Oct. 9, 2025
  • A person wearing jeans and a sweater holds a credit card over a laptop, with a blurry holiday tree in the background.
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    Getty Images
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    US consumers expect higher prices this holiday season

    Most shoppers believe that tariffs will result in higher costs, even as they intend to splurge on purchases for themselves, according to a KPMG report.

    By Tatiana Walk-Morris • Oct. 7, 2025
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    Courtesy of The Home Depot
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    The unlikely retailers winning Halloween

    Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday.

    By Oct. 7, 2025
  • A person poses in a side plank while holding a large burgundy suede tote bag.
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    Courtesy of Alo Yoga
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    Will shoppers still follow where athleisure leads?

    Brands that started off selling leggings are now offering cardigans, jeans and luxury bags as the category extends past its roots.

    By Oct. 3, 2025
  • Person shops online with a Christmas tree in the background.
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    One-third of consumers plan to use AI for holiday shopping

    Customers are using AI tools to search for better deals and gift ideas, but they remain skeptical of the technology, a UserTesting survey found.

    By Tatiana Walk-Morris • Oct. 2, 2025