Consumer Trends


  • A customer prepares a box for a return
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    AI recommendations are leading to returns

    The problem may not have to do with the technology itself, but rather the product description data, according to a new report.

    By Nicole Silberstein • Nov. 3, 2026
  • Shoppers walk through a mall during the holiday season.
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    Brendan Hoffman / Stringer via Getty Images
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    Holiday shoppers only want a dash of AI for the gift hunt

    Price comparisons and narrowing down gift ideas are some of the ways consumers are using AI this season. But maintaining autonomy in the buying process remains important to shoppers.

    By • Nov. 3, 2026
  • Trendline

    How artificial intelligence is shaping retail

    More retailers are leaning on AI as a tool, tapping into the tech to improve customer service and support supply chain functions.

    By Retail Dive staff
  • Customers move through a crowded department store with holiday decorations.
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    Jeenah Moon / Stringer via Getty Images
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    Consumers want to feel the holiday spirit. A good store experience can help.

    Minimizing fuss, helping customers keep their holiday traditions alive and righting any problems that come up will be key goals this year.

    By Bryan Wassel • Nov. 2, 2026
  • Thanksgiving turkey
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    Walmart dishes up holiday meal deal

    The retailer's offering for 2026 can feed 10 people for $35 and includes 18% more items than its bundle last year.

    By Catherine Douglas Moran • Nov. 2, 2026
  • Black woman using chatbot shopping assistant
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    NoSystem images via Getty Images
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    Sponsored by Glance

    Your catalog may already be visible to AI agents. Making it trustworthy is the next step.

    Three barriers hinder agentic optimization. Discover how AI agents evaluate products and sway shoppers.

    Nov. 2, 2026
  • A Roots storefront inside a mall, with cork and wood detailing.
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    "Roots store in Yorkdale Mall" by Roots Corp. is licensed under CC BY-SA 4.0
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    Column

    The Weekly Closeout: Roots CEO exits, the FTC zeroes in on price

    The chief executive stepped down following the outdoor retailer’s go-private deal. Meanwhile, the agency has been focused on how retailers set prices.

    By Retail Dive Staff • Oct. 30, 2026
  • Person laying back on a couch with a computer and a credit card shopping.
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    Most consumers aren’t using AI for product discovery, yet

    Retailers should consider the quality of their metadata to prepare for a predicted upswing in AI usage, new research finds.

    By Nicole Silberstein • Oct. 29, 2026
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Dynamic pricing and the anxious consumer

    With the holidays approaching, consumers are zeroed in on price now more than ever — and Walmart is taking the heat.

    By Retail Dive Staff • Oct. 29, 2026
  • A person filling up their car at a gas pump.
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    Consumer confidence edges up on decline in gas prices: Conference Board

    “The mood among consumers remains pretty bleak,” Pantheon Macroeconomics Chief U.S. Economist Samuel Tombs said.

    By Jim Tyson • Oct. 29, 2026
  • A lululemon logo displayed through a window as people walk by.
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    Michael M. Santiago via Getty Images
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    5 of the biggest retail horror stories of 2026

    From Nike’s turnaround setbacks to Chip Wilson’s battle with Lululemon, the spookiest sights weren’t found on retailers’ shelves this year.

    By • Oct. 27, 2026
  • A collection of toys at CVS
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    Courtesy of CFS Pharmacy
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    CVS wants to sell more Pokémon, collectibles

    The pharmacy retailer is expanding its assortment of toys and collectibles as adults fuel growth in those segments. 

    By • Oct. 26, 2026
  • Partners in Crime bookstore in Chicago
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    Kaarin Moore/Retail Dive
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    Genre bookstores are having a moment — especially in Chicago

    From romance to horror, genre readers are done settling for just a few shelves. Now they are coming for the entire store. 

    By • Oct. 26, 2026
  • Belk storefront.
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    Kaarin Moore/Retail Dive
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    Column

    The Weekly Closeout: Torrid CFO exits and Belk secures financing

    Paula Dempsey will leave the apparel retailer next month. The department store, meanwhile, will use some of its new funds for seasonal inventory.

    By Retail Dive Staff • Oct. 23, 2026
  • A frustrated man talks on the phone with customer service while looking at his laptop.
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    Getty Images
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    Why customers are fed up with AI chatbots

    Few things will cause a customer to immediately request — or demand — a live agent like a bot that misunderstands them.

    By Matt Vartabedian • Oct. 22, 2026
  • Actress Zendaya posing on white sandy floor wearing black jacket, tank top and athletic sneakers
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    Courtesy of On's Q2 2025 image library
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    Teen spending up 6% as they trade athletic apparel for fashion

    While footwear was down and traditional athletic brands lost share, Target and brands including On gained ground, per a survey from Piper Sandler.

    By Lara Ewen • Oct. 21, 2026
  • A red bullseye logo with the word Target underneath decorates a storefront against a bright blue sky with puffy white clouds.
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    Daphne Howland/Retail Dive
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    Target touts holiday bargains as consumers stress out about their finances

    The offer includes what the mass merchant calls “luxe-for-less gifting.” But with apparel and home in turnaround mode, its strongest category is toys.

    By • Oct. 21, 2026
  • People walking around a store that is decorated for the winter holidays.
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    Daphne Howland/Retail Dive
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    Shoppers expect less for more this holiday season. That could mean a sales decline.

    Some of the latest projections suggest spending could drop, but even those that predict growth recognize consumers are pressured.

    By • Oct. 20, 2026
  • People walking around a store that is decorated for the winter holidays.
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    Daphne Howland/Retail Dive
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    NRF forecasts 4.2% holiday sales growth, muted seasonal hiring

    Spending may top $1 trillion as consumers grapple with higher prices.

    By • Oct. 19, 2026
  • Person moving a button up on a clothes rack
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    Permission granted by Marqeta
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    Sponsored by Marqeta

    Why retail is positioned to win the flexible credential opportunity

    Shoppers juggle debit, credit and BNPL. Here’s why retail is poised to win with one flexible card.

    Oct. 19, 2026
  • Halloween decorations and costumes.
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    Halloween without candy? What shoppers are cutting from budgets this year

    Nearly two-thirds of shoppers plan to skip some purchases this year, including staple items like costumes and candy, a new LendingTree survey finds.

    By Tatiana Walk-Morris • Oct. 16, 2026
  • A Target storefront exterior
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    Dani James/Retail Dive
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    Moody’s upgrades retail and apparel outlook as tariffs ease

    The firm now expects “solid household finances” to lead to more stability in the sector, although rising energy costs and geopolitical risks are still a factor.

    By Lara Ewen • Oct. 14, 2026
  • People, cars and buildings on a busy city corner.
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    Daphne Howland/Retail Dive
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    Where has the aspirational luxury consumer gone?

    High-end brands have raised their prices in the post-pandemic economy. They’re selling less in part because fewer consumers can afford them.

    By • Oct. 13, 2026
  • A group of people in grey sweatpants and hoodies pose inside a hair salon.
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    Courtesy of Nike
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    Deep Dive

    Gen Z, Gen Alpha and the AI-ificiation of retail this holiday season

    AI is “rewiring” the brains of today’s youth, at the same time that they’re craving physical experiences. Can retailers strike the right balance?

    By • Oct. 13, 2026
  • A person wearing a blue shirt reaches for cilantro in a grocery produce section.
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    Brandon Bell via Getty Images
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    Tariffs pushed up consumer goods prices by 2.9 percentage points: NY Fed

    Consumer expectations for inflation rose for the second straight month to the highest level since May, the University of Michigan said Friday.

    By Jim Tyson • Oct. 12, 2026
  • People walking around a city, a buggy in the middle of the intersection.
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    Daphne Howland/Retail Dive
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    Nearly half of shoppers are worried about affording holiday gifts this year

    Concerns about the job market, as well as personal and household debt, are affecting how much consumers plan to spend this season, per an ICSC report.

    By Tatiana Walk-Morris • Oct. 9, 2026