Today’s retailers are used to the flexibility of running their digital channels via the cloud. With this strategy, they can change their websites or update prices on a dime. They also can send customized messages and react to real-time performance, allowing them to optimize the overall customer experience.
While this works well for their digital channels, they don’t have the same agility in their brick-and-mortar stores. Edge technology can fill the gap, helping physical locations streamline technology and elevate store performance and the customer experience.
"Elevated Retail CX" is a three-part podcast series that explores how brick-and-mortar locations can raise the bar on customer experience.
Check out the podcast episode below.
⬆Ep. 1
Retail Edge Reimagined – Run Your Store Like a Digital Channel
For our inaugural episode of “Elevated Retail CX”, we explore the definition of edge technology and why it’s so critical for retailers, how retailers are using it and the benefits they see, and how to find the right balance between the cloud and edge technology.
