The world of Ecommerce has experienced unprecedented acceleration, and customer expectations are higher than ever. As a growing retailer, it's time to capitalize on this opportunity and expand your business by reaching new and younger audiences. Being at the forefront of technology and customer experiences—especially with dramatic shifts on the way with Web 3.0—is vital to your relevance and success in the Ecommerce industry.
So, your online shop is growing, and you have highly motivated shoppers. What's next? It's time to level up or face stagnation. As you grow, you're likely to discover that an Ecommerce platform like Shopify is more suited for retailers who are just getting started. Meeting your shoppers' demands and increasing your market share requires answering an important question: Has your Ecommerce store outgrown Shopify?
While every Ecommerce platform has its limitations, Shopify's lack of customizable functionality simply doesn't work once you're beyond a certain size. As your business scales, you will succeed on a more flexible platform. Read on to discover how to sell more, grow faster, and be in control of your destiny.
Are you in control of your entire customer journey?
The checkout is a vital link between you and your customer. And frankly, Shopify is getting in themiddle of that relationship. Shoppers who make it to your checkout are highly-qualified, engaged visitors who have decided to make a purchase. So why are so many of them abandoning their carts at checkout? Shopify's significant limitations and non-branded experience at checkout are killing your conversions.
In addition, Shopify forces its alternative payment method (APM) as a checkout option. In today's Ecommerce industry, that's not good practice. It limits innovation and spurs exploitation. You need a solution that understands that every point of friction is a point of failure, and allows you to customize and simplify the checkout. Checkout solutions like Bolt are faster and more seamless than the industry average and get 50% higher conversions.
Checkout is a vital part of your customer's journey through your Ecommerce store, and Shopify's limitations prevent you from maintaining control over your entire customer journey. You may be better off with a different approach, putting your brand front and center to ensure a seamless experience you control.
Do you have complete control over the management of your store?
Ecommerce is booming, and merchants are capitalizing on this opportunity to expand their online businesses. Critical considerations in any growth strategy are thinking out-of-the-box and solidifying a competitive edge. Achieving growth in Ecommerce means working with partners that have tools to highlight your competitive advantage with creative solutions while helping you stay true to your brand. So, are Shopify's tools adding value or limiting your control?
Shopify traps your growth in a single closed ecosystem. Grow your business the way you want with no limitations. You need a partner that offers an array of instantly accessible integrations and checkout customizations, so you don't have to wait to see conversions soar.
In addition, one of the most critical tools for successful Ecommerce growth is having a customer-centric mindset. Digital innovators know that customer satisfaction is a primary business goal. Unfortunately, Shopify offers one-size-fits-all checkout implementations that cause friction points for customers. Instead, consider a partnership with solutions like Bolt and BigCommerce that gives you the flexibility to choose the best checkout implementation for your business and shoppers and bases their success on your success.
Are there limits to how you manage your customers?
You can't wing it when it comes to scaling your business. Deep consumer insights drive your decision-making. Shopify offers a fairly basic dashboard that contains only top-line stats. Unfortunately, basic sales data won't cut it in this day and age.
Do you have questions like:
- Where are my shoppers dropping off in the checkout process?
- What's the average order value (AOV) of a customer?
- How do most of my customers pay at checkout?
Data can often answer these questions, but Shopify retailers can struggle to uncover valuable insights when dedicated reports live inside pricey plans. If you want to compete, you need deep visualized insights on your shoppers' behaviors, even if you're on Shopify's lowest level plans.
The bottom line
Don't limit your growth—get a partner that can scale with you. Shopify's lack of functionality just isn't going to cut it if you’re looking to scale. Solutions like Bolt empower merchants to sell more, grow faster, and be in control of their destiny with simple, one-click checkout and a network of tens of millions of shoppers.
Switch to Bolt and get up to $2 million in marketing funds and incentives. Seize the moment and grow big (or go home) with Bolt. Fill out the form now.