Opinion: Page 2

The latest opinion pieces by industry thought leaders

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How Target got its 'Tar-jay' back by thinking beyond channels

The mass merchandiser is cool again thanks to direct to consumer, social and reimagined stores, writes Narvar CEO Amit Sharma.
Amit Sharma • Feb. 21, 2019
The evolution of the 'quick trip to the store'

Brick-and-mortar brands would be wise to bring the convenience of online shopping to their physical stores, writes Adobe's Michael Klein.
Michael Klein • Feb. 14, 2019
Can data insights cure retail's holiday returns headache?

U.S. retailers grapple with merchandise returns all year, but it gets dramatically worse during the holidays, especially online, writes Signal's Jason Ankeny.
Jason Ankeny • Dec. 13, 2018
Online ripple effects: How digital tech changes shoppers' offline paths

New digital ways to shop and consume have changed shoppers' offline path, writes Denise Dahlhoff, research director of the Wharton School's Baker Retailing Center at the University of Pennsylvania.
Denise Dahlhoff • Dec. 06, 2018
The last thing a retailer needs is an activist investor

The downfall of Sears and J.C. Penney was less related to industry upheaval than it was to active disruption — and Starbucks could be next, writes Bob Phibbs, CEO of The Retail Doctor.
Bob Phibbs • Nov. 29, 2018
Get ready for holiday sales: 5 sales tax tips

Sales tax mistakes that have potentially devastating consequences are avoidable, writes Avalara's Scott Peterson.
Scott Peterson • Nov. 16, 2018
Holiday season set to cap off strong year for retail

A seamless partnership between e-commerce and brick-and-mortar will position retailers for the season, writes ICSC president and CEO Tom McGee.
Tom McGee • Nov. 09, 2018
A customer divided: The love/hate relationship with Walmart

The retail giant polarizes consumers in a way that Amazon doesn't, writes WD Partner's Lee Peterson.
Lee Peterson • Nov. 08, 2018
To thine own selves be true: You have more customers than you think

Understanding shoppers' specific roles will better position you to give them what they need, writes Michael Solomon, a professor of marketing at Saint Joseph's University.
Michael Solomon • Nov. 07, 2018
Black Friday's best days are behind it

A 20-year tailwind will fragment Black Friday into multiple mini-shopping frenzies year-round, writes Eddie Yoon, founder of EddieWouldGrow.
Eddie Yoon • Oct. 26, 2018
Low unemployment could hurt the holiday shopping season

The booming economy might be bad news for holiday shopping, writes Forrest Morgenson, director of research at the American Customer Satisfaction Index.
Forrest Morgenson • Oct. 26, 2018
Forget customer convenience, Amazon Go is really about customer data

With each subsequent visit, Amazon will know much more about not only customers' digital shopping habits and preferences, but also brick-and-mortar behaviors, writes Signal's Jason Ankeny.
Jason Ankeny • Oct. 23, 2018
Not your father's POS: What 2019 will bring to payments and mobility

From "payments anywhere" to mobile receipt printing, retailers are embracing new formats that enable a better customer experience, writes Brad Fick, president, Direct Source.
Brad Fick • Sept. 27, 2018
3 pillars to building shopper loyalty

Many retailers are finding that consumers are loyal to the overall shopping experience, writes Sara Gupta, vice president, retail division, Bazaarvoice.
Sara Gupta • Sept. 06, 2018
The critical role of search in the retail revolution

As data expands and becomes an increasingly valuable commodity, search becomes more important than ever, writes Microsoft's Christi Olson.
Christi Olson • Aug. 30, 2018
Shaping the future of retail through edge IT

Retail CIOs' dilemma boils down to the age-old 'cost versus innovation' debate. Nick East, CEO of Zynstra asks: how can they optimize their efficiencies while simultaneously delivering innovation?
Nick East • Aug. 23, 2018
5 trends reshaping retail

Digital transformation is driving a new breed of retail that will take consumers where they've never been before, writes Christi Olson, head of evangelism for search at Microsoft.
Christi Olson • Aug. 09, 2018
Amazon's private label push is a signal to brands to focus on experience

In light of Amazon's recent focus on its brands, retailers need to double down on the one thing that Amazon can't offer — the brand experience, writes Sam Kliger, CEO of KWI.
Sam Kliger • Aug. 02, 2018
Specialty retail vs. Amazon: Is it the same old story?

Retailers can't compete, especially in apparel, by playing Amazon's game. But it's a lot harder for Amazon to win with data against real innovation, writes Lee Peterson.
Lee Peterson • July 16, 2018
Walmart's Jetblack tells a lot about the future of e-commerce

The retail giant's concierge service for upscale shoppers faces significant challenges, but Jetblack could be ushering in an era of more personalized e-commerce, writes Twiggle's Amir Konigsberg.
Amir Konigsberg • July 05, 2018
Brick-and-mortar retail's most important renovation: The workforce

The key to creating vibrant, experiential store environments is people, writes Marcie Merriman of Ernst & Young.
Marcie Merriman • July 02, 2018
More than a store – retail invests in people

There are 42 million retail workers in the U.S. and it's time to showcase how the industry fosters growth in the workforce, writes RILA's Evan Armstrong.
Evan Armstrong • June 18, 2018
The good, the bad and the ugly from IRCE 2018

From classroom style lessons to the looming marketplace dominance, IRCE provided some valuable information, writes Chris Walton and Anne Mezzenga.
Chris Walton and Anne Mezzenga • June 11, 2018
Convenience vs value: What retailers need to know about the great consumer divide

The Great Recession may be in the rear-view mirror, but spending habits have been forever changed, writes Scot Wingo.
Scot Wingo • June 05, 2018
'Customer Centricity' is misunderstood

Putting the customer at the center is an imperative for retailers, but there are lessons to be learned from customer-centric missions gone wrong, writes Brand Integration's James Damian.
James Damian • May 24, 2018

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