Opinion: Page 2
The latest opinion pieces by industry thought leaders
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A 2020 guide to smart discounting
Polly Wong, managing partner at Belardi Wong, offers tips for crafting customer offers while avoiding discount fatigue and harm to the bottom line.
Polly Wong • Dec. 23, 2019 -
Photo by Matthew T Rader on Unsplash
Compliance tips for exporting to Mexico
Retailers in the NAFTA region have benefited from the agreement for decades, but rules of origin and audits complicate compliance, writes Foley & Lardner's Marcos Carrasco-Menchaca.
Marcos Carrasco-Menchaca • Nov. 8, 2019 -
5 reasons catalogs are making a comeback with DTC brands
DTC brands are turning to catalogs to play a vital role in their growth beyond Facebook and Instagram, writes Measured's Trevor Testwuide.
Trevor Testwuide • Nov. 6, 2019 -
How the $160B gift card market can catch up to the modern age of retail
Retailers risk losing revenue and customers unless they upgrade the gift card experience, writes Loop Commerce CEO and co-founder Roy Erez.
Roy Erez • Oct. 25, 2019 -
rawpixel via Pexels
The 5 biggest DTC trends of 2019
The shift to direct to consumer isn't expected to slow anytime soon, writes Innovation Department founder Alex Song.
Alex Song • Oct. 10, 2019 -
Black Friday: Influencer marketing tips to add to your shopping list
Work early, partner with influencers you trust and focus on the right kind of content, Magda Houalla, head of brand strategy at AspireIQ, writes.
Magda Houalla • Oct. 2, 2019 -
Farmstead
There's a farm in my grocery store: The new rules of retail engagement
All retailers are in a very tight spot right now — grocery stores offer many obvious proof points, writes The Hershey Experience's Suzanne Jones.
Suzanne Jones • Sept. 19, 2019 -
Balancing 'safe' and 'welcoming' in the era of mass shootings
Being prepared today can save lives — as well as significant business costs — tomorrow, writes Vice President of Pinkerton, Jason Porter.
Jason Porter • Sept. 12, 2019 -
Getty Images
From traditionalists to Gen Z: Managing a multigenerational retail workforce
It can be difficult for retail managers to navigate the societal and generational differences in today's labor force, writes Fisher Phillips' Lauren C. Tompkins.
Lauren C. Tompkins • Sept. 5, 2019 -
Alamo Architects
How shopping centers can use design to build a better experience
Successful retail centers offer entertainment, shopping and dining, and a sense of authentic placemaking, writes Alamo Architects' Billy Lawrence.
Billy Lawrence • Aug. 15, 2019 -
Why retailers need to revisit their real estate strategies
The longstanding formula for ramping up real estate needs an update, write A&G Realty Partners' Peter Lynch and Jon Graub.
Jon Graub and Peter Lynch • Aug. 8, 2019 -
Independent toy stores are using experiences to attract customers
Local retailers are stepping up to shape the toy industry, writes Kimberly Mosley, president of the American Specialty Toy Retailing Association.
Kimberly Mosley • Aug. 1, 2019 -
Big tech's hidden DNA hates competition
While the internet gives us much to celebrate, disturbing trends that erode free-market competition are emerging, writes RILA's Brian Dodge.
Brian Dodge • July 30, 2019 -
The apparel industry has to get faster, leaner and meaner
Results in the sector have been pretty dismal, and retailers need to shake things up, writes RSR Research's Paula Rosenblum.
Paula Rosenblum • July 25, 2019 -
Why M&A deal values dropped so dramatically in 2018
Legacy players are under attack, and incumbents are starting to reexamine portfolios, write A.T. Kearney's Bahige El-Rayes and Alexandre Terseleer.
Bahige El-Rayes and Alexandre Terseleer • July 18, 2019 -
Bob Phibbs
Shopping with Bob: RH Gallery in the New York City Meatpacking District
The five-story showroom blurs the lines between restaurant and retail, writes Bob Phibbs.
Bob Phibbs • July 11, 2019 -
Zackary Drucker for The Gender Spectrum Collection
An inclusive customer experience for non-binary people is necessary
The total spending power of the global LGBTQ+ community is akin to the GDP of the fourth-largest country in the world, writes A.T. Kearney's Bachul Koul.
Bachul Koul • July 10, 2019 -
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Is experiential retail the antidote for outdoor retailers?
Outdoor specialty companies looking to stave off sector declines have taken notice of the experiential retail trend, writes Perkins Coie's Andrew Grant.
Andrew Grant • June 20, 2019 -
Bringing stores into the 21st century
The old prototype store model is obsolete and fails to accommodate the new reality of retail, ruled by personalized experiences, local flavor and nuance, writes WD Partners' Elaine Kleinschmidt.
Elaine Kleinschmidt • June 13, 2019 -
Why the ads retailers don't send are just as important as the ads they do
Suppressing selected customers from media activation is not a lofty ask. It's a strategy that retailers should employ more often, writes Signal's Jason Ankeny.
Jason Ankeny • June 6, 2019 -
Getty Images
How small businesses can keep up with high retail demand
Keeping up in today's world of instant consumer gratification can be tougher than ever before, writes Dun & Bradstreet's Amber Colley.
Amber Colley • May 7, 2019 -
Brooke Lark via Unsplash
It's about trust: Why Google, Instagram and Facebook want you to smile for the camera
Retailers and brands should be using pictures to capture sales and increase conversion, writes Performics' Burcu Agma.
Burcu Agma • May 2, 2019 -
Lessons learned from a trip to Neiman Marcus' Dallas flagship
Bringing shoppers into stores and converting browsers into buyers is all about being more human in an increasingly inhuman world, writes retail consultant Bob Phibbs.
Bob Phibbs • April 9, 2019 -
How Target got its 'Tar-jay' back by thinking beyond channels
The mass merchandiser is cool again thanks to direct to consumer, social and reimagined stores, writes Narvar CEO Amit Sharma.
Amit Sharma • Feb. 21, 2019 -
Getty Images
The evolution of the 'quick trip to the store'
Brick-and-mortar brands would be wise to bring the convenience of online shopping to their physical stores, writes Adobe's Michael Klein.
Michael Klein • Feb. 14, 2019
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