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Will Sears successfully spin off the Lands’ End brand?

Published Oct. 30, 2013
By
Philip Nations Contributing Editor

Dive Summary:

  • Sears is looking to offload its Lands End brand in hopes that the effort will help the company refine its operations.
  • Although it would like prefer a spin off over an outright sale of the Lands’ End brand, Sears is also looking to separate itself from the Sears Auto Center business.
  • Sears announced it will continue to consolidate by closing unprofitable store locations and utilize the unused capital elsewhere.

Dive Insight:

Sears will report its quarterly earnings on Nov. 21, though third quarter sales for stores open at least one year dropped 3.7% compared to the figures from 2012. Sears currently operates 2,500 store locations through the U.S. and Canada.

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