Dive Summary:
- The Tampa Bay Times' Susan Thurston writes about technology changes arriving at major retailers and predicts that in-store mobile registers, digital wallets and smaller stores will play big roles in retail in 2013.
- Gary Lombardo, head of marketing at the e-commerce company Demandware, suggests that greater inventory accessibility via mobile devices will be available to customers soon.
- Thurston also suggests that mobile sites will evolve to give customers in- and out-of-store payment options.
From the article:
"... Retailers are shifting toward mobile points of sale for a variety of reasons, said Gary Lombardo, head of marketing at Demandware, a company that provides e-commerce solutions for retailers. Mobile registers free floor space for more merchandise and let stores add checkout staff when they start hearing heavy sighs from the line. They also get salespeople out on the floor to interact with customers and personalize the shopping experience from start to finish. ..."