Dive Summary:

• The release of Apple’s new line of iPhones could help boost mobile commerce on a wide scale, say some industry experts, according to Internet Retailer.
• Apple has unveiled two new iPhone mobile devices – one at lower cost and another with more advanced features. The 5S will cost consumers $199 for an entry-level, 16-gigabyte version. The 5C will sell for $99 for a version with 16 gigabytes.
• “Lower cost of entry will translate into more mobile traffic and commerce this season,” says Brian Klais, president of Pure Oxygen Labs, mobile marketing consulting firm.

From the article:

Apple’s new iPhone 5s will feature a 64-bit A7 processor, which will make the device five times faster than the current iPhone 5 A6 processor, Apple says. That will enable shoppers to access m-commerce sites and apps more quickly, which could boost the performance of sites and apps, mobile experts say. ...