Dive Summary:

• After weak third quarter results for Walgreens, shares in the company fell more than $3 and the company has announced it will initiate a three-point plan aimed toward boosting profits.
• The company says it intends to place more emphasis on cultivating customers through increased emphasis on redemption and reward programs.
• "While we are seeing several positive indicators in our Daily Living business, such as increases in customer delight, basket size and gross margins, our front-end sales and traffic are still not up to expectations," states Greg Wasson, Walgreens president and CEO.

From the article:

To help boost results going forward, Walgreens will be tweaking its promotional strategy to include more circulars. "We're applying what we're learning from our Balance Rewards program to ensure we have the items that are most relevant to our customers in both assortment and price to meet their daily living needs," Wasson said.